Abstract
Customer relationship management, one-to-one marketing, recommendation systems, and real-time click mining are common means to create a personalised customer interaction in today’s e-Commerce. However, one major aspect of customisation and adaptation has thus far been neglected — one buyer might assume multiple shopping roles. Searching for a present for an 11-yearold daughter leads to a different preference profile than evaluating workstations for the purchasing department.
This paper proposes the shopping gate — a site on the Internet where buyers can create and maintain different roles with specific preference profiles. Before going on an electronic shopping trip, a buyer can pass the shopping gate, choose the appropriate role and take the corresponding preference profile along to the merchants ‘on the way’, thus entering these shops with a role-specific ‘skin’. Our prototype implementation of the shopping gate server, role representation, and protocol is based on open standards such as the platform for privacy preferences (P3P) and XML Schema.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Barrett R., Maglio P., Kellem, D.: How to Personalize the Web. In: Proceedings of the ACM CHI 97, Atlanta, GA (1997).
Berthold O., Köhntopp M.: Identity Management Based On P3P. In: Proceedings Workshop on Design Issues in Anonymity and Unobservability, International Computer Science Institute, Berkeley, CA (2000) 127–145.
Burke, R.: Integrating Knowledge-based and Collaborative-filtering Recommender Systems. In: Proceedings AAAI-99 Workshop (AIEC99), Orlando, FL (1999).
Clarke R.: Platform for Privacy Preferences: An Overview. Privacy Law & Policy Reporter Vol. 5, No. 2 (1999) 35–39.
Erdmann M., Studer R.: Ontologies as Conceptual Models for XML Documents. In: Proceedings of the 12th Workshop for Knowledge Acquisition, Modeling and Management (KAW’99), Banff, Canada (1999).
http://www.computers.cnet.com-visited 02-28-01.
http://www.almaden.ibm.com/cs/wbi/-visited 02-27-01.
http://www.cdnow.com-visited 02-28-01.
http://www.privacybank.com-visited 03-05-01.
http://www.smarterkids.com/-visited 03-05-01
http://www.w3.org/Mobile/CCPP/-visited 03-05-01.
http://www.w3.org/P3P/-visited 02-27-01.
http://www.w3.org/XML/Schema/-visited 03-05-01.
Meyer J.: How to Manage, Negotiate, and Transfer Personal Information on the Web. Master Thesis, FH Hamburg, Germany (1999), available at http://www.cssrv.almaden.ibm.com/wbi/p3p/.
Raiffa H., Keeney R.: Decisions with Multiple Objectives. Wiley, New York (1976).
Stolze M.: Soft Navigation in Product Catalogs. In: Research and Advanced Technology for Digital Libraries, edited by C. Nikolaou and C. Stephanidis, Lecture Notes in Computer Science Vol. 1513, Springer, Berlin (1998) 385–396.
Ströbel M.: Communication Design for Electronic Negotiations. In: Proceedings of the 10th International World Wide Web Conference, Hong Kong (2001) 9–20.
Ströbel M.: Design of Roles and Protocols for Electronic Negotiations. Electronic Commerce Research Journal, Special Issue on Market Design (2001 in press), manuscript available at http://www.zurich.ibm.com/~mis/SilkRoad/ECR_2001.pdf.
Trower T.: Creating Conversational Interfaces for Interactive Software Agents. In: Proceedings of ACM CHI 97 Vol. 2 (1997) 198–199.
Willmott S., Calisti M., Faltings B., Santiago M., Belakhdar O., Torrens M.: CCL: Expressions of Choice in Agent Communication. The Fourth International Conference on Multi-Agent Systems (ICMAS-2000), Boston MA (2000).
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2001 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Stolze, M., Ströbel, M. (2001). The Shopping Gate — Enabling Role- and Preference- Specific E-commerce Shopping Experiences. In: Zhong, N., Yao, Y., Liu, J., Ohsuga, S. (eds) Web Intelligence: Research and Development. WI 2001. Lecture Notes in Computer Science(), vol 2198. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-45490-X_71
Download citation
DOI: https://doi.org/10.1007/3-540-45490-X_71
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-42730-8
Online ISBN: 978-3-540-45490-8
eBook Packages: Springer Book Archive