Abstract
In this study we combined the Kotler and Trias De Bes (2003) at Lateral Marketing had defined “what is the creativity” with the watt’s Social Affiliation graph to extend the KeyGraph and discovered the chance (creative probability) or decreased the length of searching path. In our model, firstly we based on the KeyGraph chose the important keyterms as the selection in IEC. Secondly, the recombining mechanism as the crossover in IEC, it according to the merging probability extends the KeyGraph. And the mutation was as long distance changing mechanism in our Affiliation graph IEC (AGIEC) model. Finally we applied this model for cell phone design and from the interactive data found that the choosing and recombining mechanism as we expected the KeyGraph was based on the social distance extent to the preferable components and brought the effectively creative product. And the long distance mutating mechanism worked as lateral transmitting phenomenon and it could bring the spurring for the designer.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Kleinberg, J.: Navigation in a small world. Nature 406, 845 (2000a)
Kleinberg, J.: The small-world phenome-non: An algorithmic perspective. In: Proceedings of the 32nd Annual ACM Symposium on Theory of Computing, Association of Computing Machinery, New York, pp. 163–170 (2000b)
Kotler, P., Trias De Bes, F.: Lateral Marketing: New Techniques for Finding Breakthrough Ideas. John Wiley & Sons Inc., Chichester (2003)
Llorà, X., Goldberg, D.E., Ohsawa, Y., Ohnishi, K., Tamura, H., Washida, Y., Yoshikawa, M.: Chances and Marketing: On-line Conversation Analysis for Creative Scenario Discussion. In: First European Workshop on Chance Discovery (EWCD 2004), Valencia, Spain, pp. 152–161 (2004a)
Llorà, X., Matsumura, N., Goldberg, D.E., Ohsawa, Y., Ohnishi, K., Gonzales, A.: Discovering Chance Scenarios using Small-World KeyGraphs and Evolutionary Computation. In: First European Workshop on Chance Discovery (EWCD 2004), Valencia, Spain, pp. 51–61 (2004b)
Milgram, S.: The Individual in a Social World: Essays and Experiments, 2nd edn. McGraw-Hill, New York (1992)
Ohsawa, Y., Benson, N.E., Yachida, M.: Keygraph: Automatic Indexing by Cooccurrence Graph Based on Building Construction Metaphor. In: Proceedings of Advance in Digital Libraries Conference, pp. 12–18 (1998)
Ohsawa, Y.: Get timely files from visualized structure of your working history. In: Knowledge-Based Intelligent Information Engineering Systems, pp. 546–549 (1999)
Ohsawa, Y., McBurney, P. (eds.): Chance Discovery, Advanced Information Processing. Springer, Heidelberg (2003)
Wasserman, S., Faust, K.: Social Network Analysis: Methods and Applications. Cambridge University Press, Cambridge (1994)
Watts, D.J.: Six Degrees: The Science of a Connected Age. W.W. Norton & Company, New York (2003)
Watts, D.J., Dodds, P.S., Newman, M.E.J.: Identity and search in social networks. Science 296, 1302–1305 (2002)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2005 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Lin, MH., Yang, HF., Hong, CF. (2005). The Interactive Evolutionary Computation Based on the Social Distance to Extend the KeyGraph. In: Khosla, R., Howlett, R.J., Jain, L.C. (eds) Knowledge-Based Intelligent Information and Engineering Systems. KES 2005. Lecture Notes in Computer Science(), vol 3681. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11552413_76
Download citation
DOI: https://doi.org/10.1007/11552413_76
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-28894-7
Online ISBN: 978-3-540-31983-2
eBook Packages: Computer ScienceComputer Science (R0)