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Marketing Science, Volume 43

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Volume 43, Number 1, 2024

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Editorial Board. iii
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Nils Wlömert, Dominik Papies, Michel Clement, Martin Spann:
Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube. 1-12
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Rebecca Tushnet:
Comment on "Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube". 13-15
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Nils Wlömert, Dominik Papies, Michel Clement, Martin Spann:
Rejoinder on "Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube". 16-19
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O. Cem Ozturk, Cheng He, Pradeep K. Chintagunta:
Frontiers: Inequalities in Dealers' Interest Rate Markups? A Gender- and Race-Based Analysis. 20-32
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Anna D'Annunzio, Antonio Russo:
Intermediaries in the Online Advertising Market. 33-53
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J. Jason Bell, Christian Pescher, Gerard J. Tellis, Johann Füller:
Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests. 54-72
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Jeffrey D. Shulman, Zheyin (Jane) Gu:
Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment. 73-91
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Robert Donnelly, Ayush Kanodia, Ilya Morozov:
Welfare Effects of Personalized Rankings. 92-113
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Bowen Luo:
Manufacturer-Retailer Relationships and the Distribution of New Products. 114-137
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Yael Karlinsky-Shichor, Oded Netzer:
Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach. 138-157
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Chutian Wang, Bo Zhou, Yogesh V. Joshi:
Endogenous Consumption and Metered Paywalls. 158-177
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Samir Mamadehussene:
Rebates Offered by a Multiproduct Firm. 178-191
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Nan Chen, Zemin (Zachary) Zhong:
History and Country-of-Origin Effects. 192-212
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Xinyu Cao, Yuting Zhu:
The Power of Commitment in Group Search. 213-228
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Xiangyin Kong, Qi Cheng, Yimin Yu:
Commentary on "Dynamic Incentives in Sales Force Compensation". 229-231
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Olivier Rubel, Ashutosh Prasad:
Rejoinder: Dynamic Incentives in Sales Force Compensation. 232-233
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Focus on Authors. 234-237

Volume 43, Number 2, 2024

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Editorial Board. iii
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2023 Marketing Science Service Awards. 239
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2023 Guest Associate Editors and Ad Hoc Reviewers. 240-243
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Frank Germann, Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim:
Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors. 244-253
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Peiyao Li, Noah Castelo, Zsolt Katona, Miklos Sarvary:
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis. 254-266
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Kathleen T. Li:
Frontiers: A Simple Forward Difference-in-Differences Method. 267-279
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Ioannis Evangelidis:
Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases. 280-288
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Robert Evan Sanders:
Dynamic Pricing and Organic Waste Bans: A Study of Grocery Retailers' Incentives to Reduce Food Waste. 289-316
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Fei Long, Yunchuan Liu:
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising. 317-345
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Qiyuan Wang:
For-Sale-by-Owner Platforms and Intermediation Pricing: Evidence from a Natural Experiment. 346-359
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Joonhyuk Yang, Navdeep S. Sahni, Harikesh S. Nair, Xi Xiong:
Advertising as Information for Ranking E-Commerce Search Listings. 360-377
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George Z. Gui:
Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments. 378-391
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Ike Silver, Deborah A. Small:
Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity. 392-406
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Min Tian, Paul R. Hoban, Neeraj Arora:
What Cookie-Based Advertising Effectiveness Fails to Measure. 407-418
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Nguyen Nguyen, Joseph Johnson, Michael Tsiros:
Unlimited Testing: Let's Test Your Emails with AI. 419-439
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Dana Turjeman, Fred M. Feinberg:
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach. 440-461
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Jinyi Liu, Tingliang Huang:
Erratum on "Competing for Recommendations" Model by Zhou and Zou (2023). 462-463
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Bo Zhou, Tianxin Zou:
Rejoinder on "Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces". 464
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Focus on Authors. 465-468

Volume 43, Number 3, 2024

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Editorial Board. iii
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Guangxin Yang, Yingjie Zhang, Hongju Liu:
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services. 469-478
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Piyush Anand, Vrinda Kadiyali:
Frontiers: Smoke and Mirrors: Impact of E-cigarette Taxes on Underage Social Media Posting. 479-487
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Wilfred Amaldoss, Jinzhao Du, Woochoel Shin:
Pricing Strategy of Competing Media Platforms. 488-505
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Sai Chand Chintala, Jura Liaukonyte, Nathan Yang:
Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy. 506-522
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J. Miguel Villas-Boas:
Toward an Information-Processing Theory of Loss Aversion. 523-541
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Michael A. Wiles, Saeed Janani, Darima Fotheringham, Chadwick J. Miller:
A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries. 542-563
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Ali Goli, Simha Mummalaneni, Pradeep K. Chintagunta:
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts. 564-589
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Ali Goli, Anja Lambrecht, Hema Yoganarasimhan:
A Bias Correction Approach for Interference in Ranking Experiments. 590-614
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Giovanni Compiani, Gregory Lewis, Sida Peng, Peichun Wang:
Online Search and Optimal Product Rankings: An Empirical Framework. 615-636
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Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim:
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales. 637-672
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Xinlong Li, Andrew T. Ching:
How Does a Firm Adapt in a Changing World? The Case of Prosper Marketplace. 673-693
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Focus on Authors. 694-696

Volume 43, Number 4, 2024

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Jeanine Miklós-Thal, Avi Goldfarb, Avery M. Haviv, Catherine Tucker:
Frontiers: Digital Hermits. 697-708
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Ali Goli, Amandeep Singh:
Frontiers: Can Large Language Models Capture Human Preferences? 709-722
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Sebastian Gabel, Dominik Molitor, Martin Spann:
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment. 723-733
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Qitian Ren:
Advertising and Content Creation on Digital Content Platforms. 734-750
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Karsten Hansen, Kanishka Misra, Robert Evan Sanders:
Uninformed Choices in Perishables. 751-777
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Ye Qiu, Ram C. Rao:
Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality? 778-796
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Cheng Chou, Vineet Kumar:
Estimating Demand for Subscription Products: Identification of Willingness to Pay Without Price Variation. 797-816
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Mingyu Joo, Jiaqi Shi, Vibhanshu Abhishek:
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace. 817-839
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Jiwoong Shin, Chi-Ying Wang:
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective. 840-862
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Ta-Wei Huang, Eva Ascarza:
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals. 863-884
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Yue Wu:
Creation, Consumption, and Control of Sensitive Content. 885-902
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Ron Berman, Elea McDonnell Feit:
Latent Stratification for Incrementality Experiments. 903-917
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Ting Zhang:
Commentary on "Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors". 918-920
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Focus on Authors. 921-923

Volume 43, Number 5, 2024

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Fei Long, Wilfred Amaldoss:
Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels. 925-952
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Judy (zijing) Zhang, H. Alice Li, Greg M. Allenby:
Using Text Analysis in Parallel Mediation Analysis. 953-970
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Jessica Fong:
Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating. 971-985
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Ilya Morozov, Anna E. Tuchman:
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out. 986-1001
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Lalit Jain, Zhaoqi Li, Erfan Loghmani, Blake Mason, Hema Yoganarasimhan:
Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models. 1002-1030
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Song Lin:
Media Formats of Advertising. 1031-1051
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Pedro M. Gardete, Megan Hunter:
Multiattribute Search: Empirical Evidence and Information Design. 1052-1080
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T. Tony Ke, Monic Sun, Baojun Jiang:
Peer-to-Peer Markets with Bilateral Ratings. 1081-1101
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Ali Umut Guler, Kanishka Misra, Vishal Singh:
Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry. 1102-1131
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Bryan K. Bollinger, Kenneth T. Gillingham, Stefan Lamp, Tsvetan Tsvetanov:
Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption. 1132-1148
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Focus on Authors. 1149-1152

Volume 43, Number 6, 2024

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Cristina Nistor, Matthew Selove:
Influencers: The Power of Comments. 1153-1167
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Ruitong Wang, Ye Qiu:
Dual Role and Product Featuring Strategy of Digital Platform. 1168-1187
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Mushegh Harutyunyan, Chakravarthi Narasimhan:
Don't Hurry, Be Happy! The Bright Side of Late Product Release. 1188-1203
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Andrew T. Ching, Daniel Goetz:
Consumption Responses to an Unpopular Policy: Evidence from a Short-Lived Soda Tax. 1204-1225
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Ganesh Iyer, T. Tony Ke:
Competitive Model Selection in Algorithmic Targeting. 1226-1241
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Jin Miao, Sanjay Jain:
Designing Loot Boxes: Implications for Profits and Welfare. 1242-1259
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Preyas S. Desai, Pranav Jindal:
Getting a Break in Bargaining: An Upside of Time Delays. 1260-1278
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W. Jason Choi, Amin Sayedi:
Agency Market Power and Information Disclosure in Online Advertising. 1279-1298
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Dmitri Kuksov:
Endogenous Inequality in Decentralized Two-Sided Markets. 1299-1316
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Focus on Authors. 1317-1318

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