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"Measuring the Impact of Product Placement with Brand-Related Social Media ..."

Beth L. Fossen, David A. Schweidel (2019)

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DOI: 10.1287/MKSC.2018.1147

access: closed

type: Journal Article

metadata version: 2020-05-14

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Beth L. Fossen, David A. Schweidel:
Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic. Mark. Sci. 38(3): 481-499 (2019)

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