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"The Effect of Survey Participation on Consumer Behavior: The Moderating ..."

Xiaojing Dong, Ramkumar Janakiraman, Ying Xie (2014)

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DOI: 10.1287/MKSC.2014.0852

access: closed

type: Journal Article

metadata version: 2024-05-07

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Xiaojing Dong, Ramkumar Janakiraman, Ying Xie:
The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication. Mark. Sci. 33(4): 567-585 (2014)

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