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"The Importance of Selling Formats: When Integrating Purchase and Quantity ..."

Kristen E. Duke, On Amir (2023)

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DOI: 10.1287/MKSC.2022.1364

access: closed

type: Journal Article

metadata version: 2023-05-17

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Kristen E. Duke, On Amir:
The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales. Mark. Sci. 42(1): 87-109 (2023)

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