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"Position Effects in Search Advertising and their Moderators: A Regression ..."

Sridhar Narayanan, Kirthi Kalyanam (2015)

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DOI: 10.1287/MKSC.2014.0893

access: closed

type: Journal Article

metadata version: 2020-05-14

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Sridhar Narayanan, Kirthi Kalyanam:
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach. Mark. Sci. 34(3): 388-407 (2015)

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