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"The Demand Effects of Joint Product Advertising in Online Videos."

Anuj Kumar, Yinliang (Ricky) Tan (2015)

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DOI: 10.1287/MNSC.2014.2086

access: closed

type: Journal Article

metadata version: 2020-06-30

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Anuj Kumar, Yinliang (Ricky) Tan:
The Demand Effects of Joint Product Advertising in Online Videos. Manag. Sci. 61(8): 1921-1937 (2015)

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