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"Beyond the Endogeneity Bias: The Effect of Unmeasured Brand ..."

Pradeep Chintagunta, Jean-Pierre Dubé, Khim Yong Goh (2005)

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DOI: 10.1287/MNSC.1040.0323

access: closed

type: Journal Article

metadata version: 2022-11-29

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  - journals/mansci/ChintaguntaDG05
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  - https://dblp.org/rec/journals/mansci/ChintaguntaDG05
Pradeep Chintagunta, Jean-Pierre Dubé, Khim Yong Goh:
Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models. Manag. Sci. 51(5): 832-849 (2005)

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