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"Pioneering Plus a Broad Product Line Strategy: Higher Profits or Deeper ..."

William Boulding, Markus Christen (2009)

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DOI: 10.1287/MNSC.1090.0997

access: closed

type: Journal Article

metadata version: 2020-06-30

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  - https://dblp.org/rec/journals/mansci/BouldingC09
William Boulding, Markus Christen:
Pioneering Plus a Broad Product Line Strategy: Higher Profits or Deeper Losses? Manag. Sci. 55(6): 958-967 (2009)

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