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"Reconceptualizing the meaning and domain of marketing knowledge."

Sangphet Hanvanich, Cornelia Dröge, Roger Calantone (2003)

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DOI: 10.1108/13673270310492994

access: closed

type: Journal Article

metadata version: 2020-08-06

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  - journals/jkm/HanvanichDC03
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  - https://dblp.org/rec/journals/jkm/HanvanichDC03
Sangphet Hanvanich, Cornelia Dröge, Roger Calantone:
Reconceptualizing the meaning and domain of marketing knowledge. J. Knowl. Manag. 7(4): 124-135 (2003)

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