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"Exploring the commercial value of social networks: Enhancing consumers' ..."

Hsin Chen et al. (2014)

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DOI: 10.1108/JEIM-05-2013-0019

access: closed

type: Journal Article

metadata version: 2023-09-30

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Hsin Chen, Anastasia Papazafeiropoulou, Ta-Kang Chen, Yanqing Duan, Hsiu-Wen Liu:
Exploring the commercial value of social networks: Enhancing consumers' brand experience through Facebook pages. J. Enterp. Inf. Manag. 27(5): 576-598 (2014)

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