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"Pricing or Advertising? A Game-Theoretic Analysis of Online Retailing."
Zhong Wen, Lihui Lin (2019)
- Zhong Wen, Lihui Lin:
Pricing or Advertising? A Game-Theoretic Analysis of Online Retailing. J. Assoc. Inf. Syst. 20(7): 16 (2019)
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