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"A Comparison of Online Trust Building Factors between Potential Customers ..."
Hee-Woong Kim, Yunjie Xu, Joon Koh (2004)
- Hee-Woong Kim, Yunjie Xu, Joon Koh:
A Comparison of Online Trust Building Factors between Potential Customers and Repeat Customers. J. Assoc. Inf. Syst. 5(10): 13 (2004)
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