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"The impact of Web quality and playfulness on user acceptance of online ..."
Tony Ahn, Seewon Ryu, Ingoo Han (2007)
- Tony Ahn, Seewon Ryu, Ingoo Han:
The impact of Web quality and playfulness on user acceptance of online retailing. Inf. Manag. 44(3): 263-275 (2007)
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