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"Narrative online advertising: identification and its effects on attitude ..."

Russell K. H. Ching et al. (2013)

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DOI: 10.1108/INTR-04-2012-0077

access: closed

type: Journal Article

metadata version: 2020-03-04

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Russell K. H. Ching, Pingsheng Tong, Jashen Chen, Hung-Yen Chen:
Narrative online advertising: identification and its effects on attitude toward a product. Internet Res. 23(4): 414-438 (2013)

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