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"Utility-based association rule mining: A marketing solution for cross-selling."

Dongwon Lee, Sung-Hyuk Park, Songchun Moon (2013)

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DOI: 10.1016/J.ESWA.2012.11.021

access: closed

type: Journal Article

metadata version: 2020-10-26

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Dongwon Lee, Sung-Hyuk Park, Songchun Moon:
Utility-based association rule mining: A marketing solution for cross-selling. Expert Syst. Appl. 40(7): 2715-2725 (2013)

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