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"Agency selling or reselling: The role of cause marketing."

Lin Wei et al. (2025)

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DOI: 10.1016/J.EJOR.2024.07.034

access: closed

type: Journal Article

metadata version: 2024-10-22

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Lin Wei, Shengming Zheng, Shaofu Du, Baofeng Zhang:
Agency selling or reselling: The role of cause marketing. Eur. J. Oper. Res. 320(2): 343-357 (2025)

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