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"An experimental study of consumers' impulse buying behaviour in augmented ..."
Jengchung Victor Chen et al. (2022)
- Jengchung Victor Chen, Sirapattra Ruangsri, Quang-An Ha, Andree E. Widjaja:
An experimental study of consumers' impulse buying behaviour in augmented reality mobile shopping apps. Behav. Inf. Technol. 41(15): 3360-3381 (2022)
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