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"What type of online advertising is most effective for eTourism 2.0? An eye ..."
Janet Hernández-Méndez, Francisco Muñoz-Leiva (2015)
- Janet Hernández-Méndez, Francisco Muñoz-Leiva:
What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists. Comput. Hum. Behav. 50: 618-625 (2015)
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