More Web Proxy on the site http://driver.im/

default search action

combined dblp search
author search
venue search
publication search

ask others

"The Influence of Cross-Border Brand Alliance on Attitude of Consumers: A ..."

Yu-Hui Tao, Lisa Y. Chen, KeWei Covi Dai (2012)

> Home

Details and statistics

DOI: 10.1109/SRII.2012.109

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

- view
  authority control:
- export record
  dblp key:
  - conf/srii/TaoCD12
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/srii/TaoCD12
Yu-Hui Tao, Lisa Y. Chen, KeWei Covi Dai:
The Influence of Cross-Border Brand Alliance on Attitude of Consumers: A Conceptual and Structural Model Perspective. SRII Global Conference 2012: 927-935

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.