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"Optimal Advertisement Planning for Multi Products Incorporating Segment ..."

Sugandha Aggarwal, Remica Aggarwal, P. C. Jha (2012)

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DOI: 10.1007/978-81-322-1602-5_140

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-15

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  dblp key:
  - conf/socpros/AggarwalAJ12
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Sugandha Aggarwal, Remica Aggarwal, P. C. Jha:
Optimal Advertisement Planning for Multi Products Incorporating Segment Specific and Spectrum Effect of Different Medias. SocProS 2012: 1351-1368

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