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"Effect of Brand Pereffect of Brand Personality on Brand Loyalty in ..."

Kem Z. K. Zhang, Sasa Wang, Sesia J. Zhao (2014)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2014-11-25

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  - electronic edition @ aisnet.org
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  dblp key:
  - conf/pacis/ZhangWZ14
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  persistent URL:
  - https://dblp.org/rec/conf/pacis/ZhangWZ14
Kem Z. K. Zhang, Sasa Wang, Sesia J. Zhao:
Effect of Brand Pereffect of Brand Personality on Brand Loyalty in Companies' Microblogs. PACIS 2014: 203

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