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"Impacts of Online Emotional Advertisement on Customer Behavior Moderated ..."

Yumo Lin et al. (2018)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-07

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  - electronic edition @ aisnet.org
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  dblp key:
  - conf/pacis/LinHKH18
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  persistent URL:
  - https://dblp.org/rec/conf/pacis/LinHKH18
Yumo Lin, Tianli Huang, Taro Kamioka, Ryuichi Hosoya:
Impacts of Online Emotional Advertisement on Customer Behavior Moderated by Brand Attachment. PACIS 2018: 136

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