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"To Bid or Not To Bid? Investigating Retail-Brand Keyword Performance in ..."

Tobias Blask, Burkhardt Funk, Reinhard Schulte (2011)

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DOI: 10.1007/978-3-642-35755-8_10

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-24

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Tobias Blask, Burkhardt Funk, Reinhard Schulte:
To Bid or Not To Bid? Investigating Retail-Brand Keyword Performance in Sponsored Search Advertising. ICETE (Selected Papers) 2011: 129-140

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