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"Exploring the factors driving impulse buying tendency on advertisements of ..."

Hsiu-Chia Ko (2018)

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DOI: 10.1145/3290511.3290563

access: closed

type: Conference or Workshop Paper

metadata version: 2020-01-27

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Hsiu-Chia Ko:
Exploring the factors driving impulse buying tendency on advertisements of Facebook: a social learning theory perspective. ICETC 2018: 245-249

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