default search action
"Celebrity Endorsement on Social Networks Sites: Impact of His/Her ..."
Nadia Ben Halima, Hamida Skandrani, Nawel Ayadi (2017)
- Nadia Ben Halima, Hamida Skandrani, Nawel Ayadi:
Celebrity Endorsement on Social Networks Sites: Impact of His/Her Credibility and Congruence with the Endorsed Product, on the Consumer's Information Adoption and Dissemination. ICDEc 2017: 3-14
manage site settings
To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.