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"How Users' Mental Imagery and Mental Simulation Influence Their Urge to ..."

Hsiu-Chia Ko (2020)

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DOI: 10.1145/3383845.3383864

access: closed

type: Conference or Workshop Paper

metadata version: 2020-04-07

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Hsiu-Chia Ko:
How Users' Mental Imagery and Mental Simulation Influence Their Urge to Buy Impulsively: The Context of Facebook Video Ads. ICCMB 2020: 84-88

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