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"Exploring the Factors Driving Live Streaming Shopping Intention: A ..."

Hsiu-Chia Ko, Zhe-Yu Chen (2020)

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DOI: 10.1145/3409891.3409901

access: closed

type: Conference or Workshop Paper

metadata version: 2023-11-17

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Hsiu-Chia Ko, Zhe-Yu Chen:
Exploring the Factors Driving Live Streaming Shopping Intention: A Perspective of Parasocial Interaction. ICMECG 2020: 36-40

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