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"Do Consumers Care about Mobile Service Platforms? A Conjoint Analysis on ..."

Shahrokh Nikou, Harry Bouwman, Mark de Reuver (2012)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2014-04-08

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  dblp key:
  - conf/icmb/NikouBR12
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  persistent URL:
  - https://dblp.org/rec/conf/icmb/NikouBR12
Shahrokh Nikou, Harry Bouwman, Mark de Reuver:
Do Consumers Care about Mobile Service Platforms? A Conjoint Analysis on Consumer Preference for Mobile Platforms. ICMB 2012: 4

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