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"Social CRM as a Business Strategy: Developing the Dynamic Capabilities of ..."

Isabelle da Silva Guimarães et al. (2021)

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DOI: 10.1007/978-3-031-04216-4_16

access: closed

type: Conference or Workshop Paper

metadata version: 2022-06-15

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  - conf/bis/GuimaraesSJL21
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Isabelle da Silva Guimarães, Gustavo Nogueira de Sousa, Antônio F. L. Jacob Junior, Fábio Manoel França Lobato:
Social CRM as a Business Strategy: Developing the Dynamic Capabilities of Micro and Small Businesses. BIS (Workshops) 2021: 161-173

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