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"Improving Post-Click User Engagement on Native Ads via Survival Analysis."

Nicola Barbieri, Fabrizio Silvestri, Mounia Lalmas (2016)

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DOI: 10.1145/2872427.2883092

access: closed

type: Conference or Workshop Paper

metadata version: 2020-10-25

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Nicola Barbieri, Fabrizio Silvestri, Mounia Lalmas:
Improving Post-Click User Engagement on Native Ads via Survival Analysis. WWW 2016: 761-770

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