More Web Proxy on the site http://driver.im/

default search action

combined dblp search
author search
venue search
publication search

ask others

"Consumer's Symbol-consumption and Brand Management."

Jinglei Su, Chengyue Yin (2016)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2023-06-15

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/whiceb/SuY16
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/whiceb/SuY16
Jinglei Su, Chengyue Yin:
Consumer's Symbol-consumption and Brand Management. WHICEB 2016: 15

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.