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"The moderating effect of product knowledge and product involvement on ..."

Feng-Lin Li, Shasha Zhou (2013)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2014-07-04

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  dblp key:
  - conf/whiceb/LiZ13
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Feng-Lin Li, Shasha Zhou:
The moderating effect of product knowledge and product involvement on online information search behavior. WHICEB 2013: 62

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