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"Utilitarian and Hedonic Motivations for Live Streaming Shopping."
Jie Cai et al. (2018)
- Jie Cai, Donghee Yvette Wohn, Ankit Mittal, Dhanush Sureshbabu:
Utilitarian and Hedonic Motivations for Live Streaming Shopping. TVX 2018: 81-88
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