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Structural Modeling in Marketing: Review and Assessment. (2006). Rossi, Peter ; Erdem, Tulin ; Chintagunta, Pradeep ; Wedel, Michel .
In: Marketing Science.
RePEc:inm:ormksc:v:25:y:2006:i:6:p:604-616.

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  7. Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares. (2020). Joo, Joonhwi ; Hortasu, Ali ; Dub, Jean-Pierre H.
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  8. Endogeneity and marketing strategy research: an overview. (2019). Watson, George F ; Rutz, Oliver J.
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  9. The Economic Value of Online User Reviews with Ad Spending on Movie Box-Office Sales. (2019). Urbaczewski, Andrew ; Keeling, Kellie B ; Lee, Young-Jin.
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  14. How Common Are Intentional GAAP Violations? Estimates from a Dynamic Model. (2018). Zakolyukina, Anastasia A.
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  15. Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches. (2017). Gupta, Shaphali ; Sharma, Amalesh ; Kumar, V.
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  17. Investigating the effects of mailing variables and endogeneity on mailing decisions. (2016). Schroder, Nadine ; Hruschka, Harald.
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    In: Customer Needs and Solutions.
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  20. Learning from Experience, Simply. (2015). Zhang, Juanjuan ; Lin, Song ; Hauser, John R.
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  21. The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions. (2015). Krafft, Manfred ; Tillmanns, Sebastian ; Sotgiu, Francesca ; Mantrala, Murali ; Goetz, Oliver.
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  24. Gains and losses of exclusivity in grocery retailing. (2014). Gielens, Katrijn ; Dekimpe, Marnik G ; Gijsbrechts, Els.
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  25. Uniqueness Seeking and Demand Estimation in the German Automobile Industry. (2013). Söllner, René ; Guerzoni, Marco ; Soellner, Rene .
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  26. Uniqueness Seeking and Demand Estimation in the German Automobile Industry. (2013). Guerzoni, Marco ; Soellner, Rene .
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  27. Handling Endogenous Regressors by Joint Estimation Using Copulas. (2012). Gupta, Sachin ; Park, Sung Ho .
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    In: International Journal of Research in Marketing.
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  29. A new multivariate count data model to study multi-category physician prescription behavior. (2011). Chintagunta, Pradeep ; Dong, Xiaojing ; Manchanda, Puneet.
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  30. Structural Workshop Paper --Discrete-Choice Models of Consumer Demand in Marketing. (2011). Nair, Harikesh ; Chintagunta, Pradeep.
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  36. Brand or Variety Choices and Periodic Sales as Substitute Instruments for Monopoly Price Discrimination. (2010). Xia, Tian ; Sexton, Richard.
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  37. Drivers of peak sales for pharmaceutical brands. (2010). Verhoef, Peter ; Leeflang, Peter ; Fischer, Marc.
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  40. Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions. (2010). Stock, Axel ; Balachander, Subramanian ; Ghosh, Bikram.
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  41. Intra- and Interformat Competition Among Discounters and Supermarkets. (2010). Verboven, Frank ; Cleeren, Kathleen ; Dekimpe, Marnik G. ; Gielens, Katrijn.
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  42. The Sound of Silence: Observational Learning in the U.S. Kidney Market. (2010). Zhang, Juanjuan.
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  44. Consumption-based learning about brand quality : Essays on how private labels share and borrow reputation. (2009). Szymanowski, M. G..
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  50. Creating lift versus building the base: Current trends in marketing dynamics. (2009). PEter, ; Wieringa, Jaap E ; Verhoef, Peter C ; van Heerde, Harald J ; Hanssens, Dominique M ; van Doorn, Jenny.
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