Video Creation with AI Video Generators
AI video generators offer a simple solution to costly, complicated video creation: a video that essentially makes itself. Though still in its infancy, AI video creation has blown the door wide open for what’s possible with a small team, a small budget, and little-to-no experience.
In this AI video guide, we’ll take you through the basics of AI video generators, why you should use them, and where AI video is headed next.
What Are AI Video Generators and Why Do They Matter?
AI video generators are changing how businesses create video content. Powered by artificial intelligence, these tools take the complexity out of video production, enabling resource-constrained teams to craft professional videos in minutes. Whether you’re creating social media ads, product promos, or explainer videos, AI video generators offer a fast, affordable, and scalable solution.
Why Small and Medium Businesses Are Turning to AI
Video outperforms text and image posts on social media by 1200%, so it’s a no-brainer that video is an important medium for small and medium businesses. This also plays a role in the 49% faster growth in revenue we see for companies that utilize video content in their marketing. However, traditional video production can be costly and time-intensive for those on a tight budget. This often means settling for static visuals or text-based campaigns that fail to engage audiences.
AI video generators eliminate these barriers, making it possible for teams of any size to create polished, dynamic videos that capture attention and drive results — all without requiring a video editing background or a hefty budget.
How AI Video Generators Work (Generally)
Typically, you can expect AI video generators to work in the following way:
Input Your Content: Start with a text script, idea, or raw assets like images and clips.
Let AI Do the Heavy Lifting: AI analyzes your input and suggests templates, animations, music, and transitions that fit your content and purpose.
Customize with Ease: Adjust colors, fonts, or visual styles to align with your brand in just a few clicks.
Export and Share: Save your video in your desired format and instantly share it on social media, your website, or via email campaigns.
The Impact of AI Video Generators on Marketing Teams
AI-powered tools drastically reduce video production times, allowing marketers to produce more content in less time (nice!). By automating time-consuming processes and offering intuitive tools, AI video generators enable teams to focus on creativity, strategy, and storytelling instead of spending hours on video editing logistics. There’s no shortage of ways these tools are making a measurable impact, but these are the key players:
Significant Time Savings
AI video generators reduce production times by up to 80%, freeing marketers to focus on strategy and audience engagement instead of tedious editing tasks. For busy teams, this means:
- Faster turnaround times for campaigns, product launches, and promotions
- More bandwidth to experiment with creative concepts and A/B testing
- The ability to quickly respond to trends or news in real time with high-quality video content
Enhanced Team Efficiency and Collaboration
By simplifying video production, AI video generators allow small and medium marketing teams to achieve more with fewer resources.
- Teams can allocate saved time and energy toward higher-level initiatives, such as developing creative strategies or analyzing campaign performance
- Real-time collaboration features in many AI tools streamline workflows, enabling team members to contribute without delays or bottlenecks
Empower Non-Technical Users
Traditionally, video creation required specialized skills and software. AI video generators democratize the process, allowing non-technical marketers to create professional-quality content without extensive training.
Customizable templates and AI-driven recommendations make it easy for anyone to create high-quality videos that align with brand guidelines.
Benefits of AI Video Generators
AI video generators offer more than just a streamlined approach to video creation — they empower marketing teams to produce high-quality content without overextending budgets or resources. For small and medium businesses, these tools are a game-changer, helping you stay competitive and relevant.
Key Benefits for Resource-Constrained Teams
Save Time
AI automates tedious tasks like editing, adding transitions, and syncing audio, reducing production time from hours or days to less than 20 minutes.
Cost Effective
Eliminate the need for expensive software, production equipment, or hiring additional team members. Companies can save thousands of dollars on video production costs by using AI tools.
Ease of Use
AI tools are designed to be intuitive and beginner-friendly, making video creation accessible to all team members, even those without technical expertise.
Customizable Content
Tailor videos to your brand with AI-suggested themes, fonts, and color palettes that align with your messaging.
Scalable Video Production
Create multiple videos for different campaigns quickly, from product promos to customer testimonials, without overwhelming your team.
Improved Engagement
Videos generated with AI are optimized to grab attention and drive action, boosting engagement on platforms like Instagram, LinkedIn, and TikTok. Video content generates 120% more engagement on social media than static posts.
Real-World Application: How Marketing Teams Use AI Video Generators
There’s no shortage of creative ways to use video content in your marketing, from social campaigns to educational content. Take a look at how marketing teams are using video content to reach and engage their audience:
AI Video for Social Media Campaigns
Ads, promos, and explainers are the perfect way to bring your brand to life. Consider choosing the aspect ratio best suited to your social platform of choice.
AI Video for Product Launches
Who needs a drumroll when you can drop a sizzling product launch video? Build hype and deliver the details with video.
Training and Education
Deliver value to your customers with content that explains and educates.
Customer Testimonials
Share kudos straight from the horse’s mouth.
Additional Use Cases for AI Video Generators
AI video generators are versatile tools that can adapt to a wide range of business needs. From social media campaigns to internal training, they provide marketing teams with the flexibility to create impactful videos for every stage of the customer journey.
Popular Use Cases for Marketing Teams
Social Media Content
Create short, attention-grabbing videos tailored for platforms like Instagram, TikTok, and LinkedIn.
Product Launches
Showcase new products or services with engaging explainer videos or demonstrations. Highlight features, benefits, and use cases in a format that captivates your audience.
Customer Video Testimonials
Turn written reviews into compelling video testimonials with added visuals, voiceovers, and animations. Use customer quotes paired with dynamic imagery to build trust and credibility.
Training and Onboarding Videos
Develop professional training materials for employees or customers without needing a production team.
Email Marketing Campaigns
Emails with video content increase click-through rates by up to 300%. Embed videos into email campaigns to boost open rates and engagement.
Event Promotions
Promote webinars, conferences, or live events with eye-catching promotional videos. Consider a countdown-style event teaser with your logo and event details, and a post-event recap.
Personalized Video Ads
Use AI to create personalized ad content tailored to specific audience segments, increasing relevance and conversion rates.
Top Features to Look for in AI Video Generators
Choosing the right AI video generator for your business means understanding the features that matter most. Whether you’re focusing on speed, customization, or scalability, these tools are equipped with innovative functionalities to meet your video creation needs.
Key Features to Look for in an AI Video Generator
Text-to-Video Conversion
Quickly transform text scripts into fully animated videos with AI-driven scene selection, visuals, and transitions. This powerful tool lets you enter a blog post or product description, and turn it into a video.
AI Voiceovers and Speech-to-Text
Add professional voiceovers with AI-generated voices in multiple languages and accents. Speech-to-text capabilities also allow you to generate subtitles automatically for accessibility and SEO
Customizable Templates
Access a library of pre-designed video templates tailored for various purposes like ads, tutorials, and social media. Save time by using templates optimized for specific platforms (e.g., vertical videos for Instagram Reels).
Stock Footage and Images
Get access to vast libraries of royalty-free visuals and music soundtracks directly integrated into the platform.
AI-Driven Visual Suggestions
The AI recommends animations, transitions, and effects that match the tone of your video, ensuring a polished and professional look
Branding Tools
Easily add logos, branded color schemes, and custom fonts to keep your videos on-brand.
Real-Time Collaboration
Collaborate with team members directly within the platform, streamlining feedback and approval processes.
Direct Publishing and Export Options
Publish your videos directly to platforms like YouTube, Instagram, or TikTok, or export in multiple formats for other uses.
Analytics and Insights
Some AI video tools offer performance tracking, showing how your videos perform across different platforms.
Challenges and Limitations of AI Video Generators
While AI video generators offer tremendous benefits (including over AI flyer generators), it’s important to be aware of their limitations. Knowing these challenges can help you make informed decisions about when and how to use AI in your video creation process.
Key Challenges to Watch for in an AI Video Generator
Limited Creative Flexibility
While AI tools are excellent for generating videos quickly, they rely on templates and automated processes, which can limit highly creative or complex customizations. For unique, story-driven campaigns, AI might not provide the depth needed for out-of-the-box concepts.
Quality vs. Customization Tradeoff
AI video generators can produce polished videos, but the level of control over intricate details may not match that of traditional editing software.
This can be a challenge for brands needing hyper-specific design or messaging elements.
Dependence on Input Quality
The quality of the final video heavily depends on the quality of the input. Poorly written scripts or low-resolution assets can result in subpar videos.
Brand Consistency Challenges
While many tools allow for basic branding elements, creating a truly unique brand style may require manual intervention. Complex animations or stylized transitions might not align perfectly with a brand’s identity.
Learning Curve
Although AI tools are designed to be user-friendly, some may require initial onboarding or experimentation to fully utilize their capabilities.
Potential Over-Reliance on Templates
Heavy reliance on AI-generated templates could lead to videos that look similar to competitors using the same tool.
Costs for Advanced Features
While basic AI tools are often free or low-cost, unlocking advanced features like premium templates, high-resolution exports, or integrations may come at an additional cost.
Ethical Concerns
The use of AI in video creation raises questions about originality, intellectual property, and authenticity, especially when using stock footage or AI-generated voices.
How to Overcome These Challenges
- Combine AI with manual creativity: Use AI for speed and automation, then refine the output with manual edits.
- Plan inputs carefully: Start with a clear vision and well-written content to get the most from the AI.
- Choose a platform with robust branding options to maintain consistency across campaigns.
FAQ
AI Video Generator FAQs
Do you have questions about AI video generators? Here are the answers to some of the most common queries from marketers and small business owners looking to leverage AI for video creation.
An AI video generator is a tool that automates video creation using artificial intelligence. It allows you to create videos by inputting text, images, or audio, which the AI then processes to produce a polished video with animations, transitions, and more.
No. AI video generators are designed to be user-friendly, making them accessible to beginners and professionals alike. Most tools come with intuitive interfaces, templates, and automated suggestions.
Pricing varies depending on the tool. Many platforms offer free plans with basic features, while premium subscriptions with advanced options (e.g., high-resolution exports, branding, and additional templates) typically range from $10 to $50 per month.
Yes. Most AI video tools are optimized for social media platforms, offering features like vertical video formats, text overlays, and direct publishing options for Instagram, TikTok, YouTube, and more.
AI video generators can create a variety of videos, including:
- Social media ads
- Explainer videos
- Training materials
- Product demos
- Customer testimonials
Yes. While AI tools provide automated suggestions, most platforms allow you to customize templates, visuals, text, fonts, and colors to align with your branding.
Some advanced AI tools support personalized video creation, such as including recipient names or tailoring content based on viewer preferences.
For most platforms, the learning curve is minimal. Tools are designed to simplify the process, but experimenting with templates and features may help you get the most out of the software.
AI video generators are best suited for quick and polished videos. However, they may not offer the creative depth needed for highly complex or bespoke projects.
Absolutely. Many small and medium businesses use AI tools for professional-grade campaigns, especially for social media, email marketing, and product launches.
Transform Your Video Creation Process With AI