Predict whether a mobile ad will be clicked
The Web never forgets: Persistent tracking mechanisms in the wild is the first large-scale study of three advanced web tracking mechanisms - canvas fingerprinting, evercookies and use of "cookie syncing" in conjunction with evercookies. Read the paper » The study is a collaboration between researchers Gunes Acar1, Christian Eubank2, Steven Englehardt2, Marc Juarez1, Arvind Narayanan2, Claudia Diaz
Fellow of the Game Theory Society, elected 2017. Golden Goose, 2014. Distinguished Fellow of the Industrial Organization Society,2011. Sparc Innovator, 2009. Honorary Doctorate in Economics, granted by Purdue University, May 10, 2008. ASCIT Teaching Award for Mentoring, 2006. John S. Day Distinguished Alumni Award, Purdue's Krannert School of Management, 1997. Fellow (1995) and Member of the Econo
Publisher-side ad servers such as DoubleClick for Publishers, Open AdStream, FreeWheel, and others are the most critical components of the ad industry. They're responsible ultimately for coordination of all the revenue collected by the publisher, and they do an amazing amount of work. Many people in the industry -- especially on the business side of the industry -- look at their ad server as missi
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, Senior Director of Programmatic Sales at Microsoft Advertising. A friend of mine once lamented, “As an industry, we ruin words.” It’s true. A few years ago, we all conspired to ruin the word “exchange” with ad network models that d
October 11, 2010: Reported on the front page of the New York Times Find the latest details, code, and implementations on github @ https://github.com/samyk/evercookie DESCRIPTION evercookie is a javascript API available that produces extremely persistent cookies in a browser. Its goal is to identify a client even after they've removed standard cookies, Flash cookies (Local Shared Objects or LSOs),
To get the full value out of a relationship with a data management platform (DMP), you want to provide the platform with as much data as possible. That said, the low hanging fruit in any organization will be to integrate 1st party data for which you already have a cookie to the DMP. The mechanism to accomplish this is your standard cookie sync,which passes a user ID from one system to another vi
The matching process of the SSP cookie ID to the DSP cookie ID happens through a parallel process to serving ads called cookie syncing. A cookie sync is necessary because as a standard security process, web servers of any kind can only request cookies that are set to their own domain. Since the SSP sits between the end-user and all the DSP bidders in a real-time auction however, the DSP needs a wa
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