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Helpful technology that enables everyone to pursue their goals

Building technology that’s accessible for everyone

Building technology that’s accessible for everyone

Building technology that’s accessible for everyone

Making AI helpful for everyone

Two men sitting on a couch with joyful expressions holding Android phones and using the Project Relate application

Boldly creating a more inclusive world

AI is helping us make a difference in the lives of those who need it most.

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A demo of MUSE, the AI enabled tech studying patterns in people’s portrayal in media

Building and deploying AI responsibly

Our AI principles and practices guide everything we do.

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A collage of seven portraits of diverse people from a range of backgrounds and ages

Working together to shape the future

To build AI that benefits everyone, we work closely with communities and users everywhere.

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ANNIE JEAN-BAPTISTE (SHE/HER/HERS) HEAD OF PRODUCT INCLUSION & EQUITY MASSACHUSETTS, USA

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Woman with curly hair and large black framed glasses looks to her left

“I'm Dezzie Dimta. I'm a UX designer for the Product Inclusion and Equity team. We have been working on a framework to help product teams at Google assess how inclusive and equitable their product is how to do better. And we're hoping that as people are starting to adopt this framework, it will help build inclusive, equitable design at the core of the way we're developing a product.”

DEZZIE DIMBITSARA (SHE/HER/HERS) USER EXPERIENCE DESIGNER Paris, France

PORTRAIT OF ANNIE BY DEVYN GALINDO. PORTRAIT OF DEZZIE PROVIDED BY THE GOOGLER.

Guiding principles

To build for everyone, we must build with everyone. Here’s our approach:

1 Prioritise historically marginalised voices — from start to finish.

Product inclusion and equity can’t be condensed into a list of boxes to check. It involves evaluating the design against an understanding of users with unique needs, preferences, and challenges at various stages of the development process, and holding yourself and the product team accountable to appropriately address these needs. While all inflection points are important, being intentional about centring historically marginalised voices during ideation, UX research and design, user testing, and marketing is key to successful, inclusive outcomes.

2 Build for equity, not just minimum usability.

We define “usability” as being inclusive of equity, including systemic, historical bias that can inadvertently be built into our products. Through the phases of product development, we ask questions related to the product itself, representation in our processes, availability across all intersections, and accessibility for people with disabilities.

3 Hold ourselves accountable through inclusive testing and best practices.

While we continue our efforts to improve our internal representation, we recognise that Google has a long way to go to fully reflect all the users we serve. That’s why we are committed to holding ourselves accountable by investing in comprehensive testing, inclusive research and design, marketing best practices, and data frameworks.

Learn more about product inclusion & equity

Developing thoughtful tools to help everyone express themselves authentically

Developing thoughtful tools to help everyone express themselves authentically

Developing thoughtful tools to help everyone express themselves authentically

SOFIA MUMTAZ (SHE/HER/HERS) ASSOCIATE PRODUCT MARKETING MANAGER London, England

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JANI CORTESINI (HE/HIM/HIS) PROGRAM MANAGER, UX SPACES London, England

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PORTRAITS OF SOFIA AND JANI BY SADE NDYA

Connecting everyone with information that puts them in control

Connecting everyone with information that puts you in control

Connecting everyone with information that puts you in control

Explore more of our belonging work