Contextual Targeting
Contextual Advertising Solutions
Reach audiences in the environments and moments that matter most to create a more relevant ad experience for your users.
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Reach audiences in the environments and moments that matter most to create a more relevant ad experience for your users.
Go beyond keywords with predictive intelligence that delivers accurate targeting by understanding the true meaning of content - and the consumers who engage with it.
1 Billion +
Stable user profiles
2.5 Billion +
Pages scanned each month
Custom contextual targeting can fine-tune affinity and reach in realtime to maximize precision and exceed ad campaign goals.
Deliver relevant ads based on content meaning and contextual signals of consumer behavior
Eliminate signal-loss concerns and addressability issues or identifier misalignment
Enhance reach by up to 20% through active consumer engagement with fresh content
Uphold user privacy and minimize targeting risks by avoiding personal data handling
React instantly to capitalize on opportunities and engage your target audience with pre-built contextual segments that are ready when you are.
Luxury Car Brands
Electric Vehicles
Antique & Retro Automobiles
Used Cars
Pre-owned Vehicles
Car Rental Services
Vehicle Leasing
Car Hire Services
Minivans
SUVs
Family-friendly Vehicles
Motorcycles & Bicycles
Daily Travel
Commuting Solutions
Farm Vehicles
Skincare Routine
Spa Treatments
Beauty Products
Bridal Attire & Groomsmen Suits
Honeymoon Destinations
Wedding Venue
Luxury Brands
Fashion Trends
Sales Promotions
Popular Fragrances
Haircare Routine
Premium Cosmetics
Makeup Techniques
Men's & Women's Clothing & Footwear
Men's & Women's Accessories & Jewellery
Athletic Wear
Casual Wear
Endangered Species
Vegan Beauty Brands
Ecosystem Preservation
Clean Technology
Eco-friendly Lifestyle Choices
Solar Power Generation
Energy-efficient Design & Sustainable Construction
Green Bonds
Eco-friendly Fashion Trends
Plastic-free Living Tips
Job Search
Employment Opportunities
Career Shift
Career Progression
Career Guidance
Reskilling
Internships
Entry-level Jobs
Vocational Education
Scholarships
Financial Aid
College
College Applicants
Art Exhibitions
Cultural Events
Film & TV Series
Betting
Streaming Platforms
News
Concerts & Music Festivals
Video Games
Online Gaming
Esports
Online Gambling
Celebrity Gossip
Entertainment
Bestsellers
Bars
Nightclubs
Magazines & Newspaper Articles
Collectibles
Vintage Goods
Property Listings
Banking Services
Management Strategies
Rental Properties
Insurance Options
Digital Transactions
Investment Products
Digital Assets
Leadership Development
Loan Applications
Stock Market News
Cryptocurrency News
Retirement Savings
Blockchain Technology
Investment Opportunities
Entrepreneurship
Credit & Debit Cards
Wine Reviews
Baby Food Brands
Coffee & Tea Equipment
Craft Beer Brands
Baking & Cake Blogs
Organic Farming
BBQ Recipes & Equipment
Mixology Techniques
Snack Food Recipes
Pet Food
Cooking Tips & Recipe Websites
Promotions & Sales Opportunities
Fast Food Restaurant Menus
Gluten-free Recipes
Meatless Recipes
Fine Dining Restaurants Suggestions
Mocktail Recipes
Plant-based Diet Recipes
Restaurant Review Websites
Pet Food
Pet Care Products
Vet Services
Cat Breeds
Dog Training
Wedding Planning
Prenatal Care
Baby Care Products
Dating Apps
Baby Parenting Advices
Baby Feeding
Diapers
Teenage Parenting
Single Travel
Non-surgical Cosmetic Treatments
Alternative Medicine Approaches
Anti-aging Skincare Products
Dental Care Products
Healthy Recipes
Running Gear
Elderly Care Resources
Vision Correction Options
Exercise Routines
Health & Wellness Blogs
Skincare Routines
Meditation Techniques
Hiking & Camping Destinations
Benefits of Nutritional Supplements
Wellness Retreat Destinations
Yoga Poses & Sequences
Leverage taxonomies in the world’s most used languages, from English and Spanish to Chinese and Dutch
Launch campaigns in seconds within your platform of choice to adapt to rapidly changing market dynamics
Activate in your platform of choice to drive campaign synergies
Diversify ad campaign spend to drive maximum efficiency and future-proof your targeting options
A global media agency needed to reach a specific niche audience - at scale - while keeping strict privacy and brand safety concerns in mind.
CTR*
Using semantic targeting technology, they identified the topics most relevant to the target audience and exceed CTR benchmarks.
* vs benchmark
CPC
With contextual targeting, they were able to reach the target audience at significantly lower CPC compared to the campaign average.
Discover where your ideal customers are—and where your competitors aren't—by harnessing long-tail media.
Prioritize contextual relevance and capitalize on consumer affinity
Combat “ad fatigue” by delivering more meaningful creative and messaging
Reach target audiences cost-effectively outside mainstream publications
Explore unique spaces for ad placement where your competitors are absent
"Semasio’s novel approach gives media buyers the flexibility and precision required to run highly-effective campaigns in cookieless environments and is a perfect fit for PubMatic’s clients.”
Emma Newman
CRO EMEA
For end-to-end ad operation and delivery optimization, choose our integrated contextual advertising platform to leverage advanced semantic targeting and data-driven insights for enhanced ad campaign performance.
Enhance team collaboration with transparent segment creation
Customize parameters for goal-oriented contextual targets
Accelerate segment creation and syndication to your preferred ad network
Define target audience, keywords, affinity and scale
on-the-go
Put your message where it belongs: on the pages your audience visits.
Custom contextual targeting that you control - from start to finish.
Define your target semantically
Create the contextual targets
Push to platform
Activate
Describe your target and our team of experts will identify the contextual ad targets that best meet your campaign goals. Whether mainstream reach or long-tail efficiency, we deliver on your KPIs.
Describe the audience
Expert-defined contextual targets
Target creation
We push to platform and activate
Streamline ad delivery effortlessly with your platforms of choice.