SEGA SAMMY HOLDINGS INC. PRIVACY POLICY

• Information that you provide to Us.
  Any information you provide to Us in relation to Our Services will be stored carefully by Us. You may choose not to provide Us with your personal information, but that might mean you will not be able to use certain aspects of Our Services to the fullest. Such information includes registration information, billing information and feedback from you.
• Information automatically collected by Us.
  When you use Our Services, certain types of information will be automatically collected and stored by Us. We use cookies and other unique identifiers to help Us provide you with the best experience. Other collected information may be technical and device information from your device or computer that you use to access Our Services.
• Third-Party Information.
  From time to time, information about your use of Our Services may be shared with third-party platforms and services.

• Internet protocol (IP) address used to connect your computer to the Internet;
• Login, email address, password;
• Location of your device or computer;
• Interaction information, such as usage, network details, including information about your internet service provider;
• Device metrics such as when a device is in use, application usage, connectivity data and any errors or bugs;
• Our Services metrics, such as occurrences of technical errors, your interactions with service features and content, your setting preferences.

• Purchases and Billing.
  Your personal information will be used to fulfil orders, deliver products and services as well as process payments, including communicating and confirming purchases, payments and refunds.
• Registration and Personal Identification.
  Your personal information will be used to identify you when you sign-in to access certain services, when you create a personal profile and also helps Us identify you for billing and purchases purposes.
• Troubleshooting and Improving Our Services.
  Information collected will be used to help Us identify and fix errors, improve performance and the overall effectiveness of Our Services all with the aim to provide you with the best experience possible.
• Personalization.
  Your personal information will be used by Us to recommend products and services to you and to personalize your experience whenever you log in, access or use Our Services.
• Compliance.
  We may also have to comply with certain legal and/or regulatory obligations that require Us to collect, process and store your personal information for certain functions, such as when processing payments.
• Communication.
  Your personal information will be used by Us to communicate with you regarding Our Services, including updates, changes, feedback and even special events.
• Advertising and Third-party Information.
  We may use your personal information to show tailored offers to you, to facilitate sharing on social networks and to facilitate your gameplay.
• Fraud and Credit Risks.
  Your personal information will be used to prevent, detect and identify fraud and abuse. Collected information will be used to ensure your security and the security of others.
• Consent.
  We may ask for your consent to process your personal information for specific purposes. Whenever you give Us your consent, you may withdraw your consent at any time and We will stop processing your personal information.

• Affiliates within the wider SEGA SAMMY group.
  In order to provide you with the best services, We may share collected information with Our affiliates and/or subsidiaries to ensure you receive a seamless user experience between Our different products and services.
• New owners or reorganization.
  In the event of a business restructure, sale, purchase or joint venture We may have to provide information regarding Our business and operations to the new owners and this may include your personal information.
• Third-Party Service Providers.
  We are able to provide Our Services to you through the help and collaboration of other companies or professionals to perform necessary functions on Our behalf (collectively, Third-Party Service Providers). Third-Party Service Providers must adhere to this Privacy Policy and also maintain a privacy policy of their own.
• Legal obligation.
  We may share your personal information where We are under a duty to, are authorized to or required to do so, by law.
• Notwithstanding the above, Legal obligation, you will receive notice when your personal information might be shared with third parties and you will have the opportunity to choose not to share your personal information.
• Outside of the European Union.
  When sharing your personal information to countries outside of the European Union, We will ensure that your personal information is shared and transferred in accordance with this Privacy Policy as well as any relevant data protection and privacy laws.

• A cookie is a small file that can be placed on your device that allows Us to recognize and remember you. When you visit Our site, We may collect information automatically through cookies.
• Cookies are essential to provide you with the best services possible and are used to improve those services.
• Cookies are used to remember and recognize your preferences, so that We can provide a better personalized experience for you.
• Cookies also help with preventing fraudulent activity, improving security and delivering content.
• We may use Google Analytics Demographics and Interest Reporting feature to collect certain information, including, without limitation, age, gender, and interests. You can manage the use of cookies, including advertising cookies and disable the sharing of data with partners for advertising purposes by changing your personal settings on your Ad Settings page and/or download and install Google’s Opt-out Browser Add-on for your web browser. You can also customize advertisements displayed through Google Display Network by changing your personal settings in your Ad Settings page. Your Ad Settings page can be accessed through your personal Google account. In some cases you can turn off advertising cookies on a cookie-by-cookie basis.

• Opt-out for Interest Based Advertising
  Your mobile device may allow you to opt out of certain Interest Based Advertising.
  iOS – on your iOS device, open “Settings > Privacy > Apple Advertising and turn on “Personalized Ads ” to opt-out of interest based ads.
  Android – Open the Settings app on your Android phone, tap Ads and enable “Opt out of interest based ads.”
  
  Please note that if you opt out of certain interest based advertising, you may continue to receive contextual ads based on other non-personal information, such as ads related to the content of the Our Services you are using.
• Opt-out for Location Data
  Certain third-party advertisers in Our Services may collect precise location data, or street-level location information, about you (Precise Location Data). Your device may allow you to opt out of the collection of Precise Location Data by the third-party advertiser in the Our Services, as further described below.
  iOS (iOS 8 or later) – In order to disable the collection of Precise Location Data on iOS, you may turn Location Services off for the applicable Our Services via the menu “Setting > Privacy > Location Services.” Then select the applicable Our Services and set the “Share My Location” status to “Never.”
  Android (6.0/Marshmallow and higher) – In order to disable the collection of Precise Location Data on Android, you may turn Location off for the applicable Our Services via the menu “Settings > Apps > [applicable Our Services] > Permissions > Location.” Then turn off the “Location” button.

• The right to know, access and delete their personal information under the CCPA;
• With respect to the collection of personal information, the right to request, not more than twice in any twelve (12) month period, the following: (i) categories of personal information We have collected about that consumer, (ii) categories of sources from which the personal information is collected, (iii) business or commercial purpose for collecting or selling personal information, (iv) categories of third parties with whom We share personal information and (v) specific pieces of personal information We have collected about you;
• With respect to the sale and/or disclosure of personal information, the right to request, not more than twice in any twelve (12) month period, the following: (i) categories of personal information that We have collected about the consumer, (ii) categories of personal information that We have sold about the consumer and the categories of third parties to whom the personal information was sold, by category or categories of personal information for each third-party to whom the personal information was sold and (iii) categories of personal information that We have disclosed about the consumer for a business purpose;
• The right to opt out of the sale of your personal information; and
• The right not to be discriminated against for exercising your privacy rights.

• First and last name;
• Physical address, including the name of the city or town;
• Email address;
• Telephone number;
• Social security number;
• Identifier that allows a specific person to be contacted; or
• Any other information collected through Our Services.