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Speaking is a highly conventional enterprise. But unusual usages are, nonetheless, frequently encountered. Some of these novelties fall flat, while others find favour, to the extent of entering common usage. He considered to say something will sound wrong to most native speakers, while The military disappeared her husband, which was more or less unsayable prior to the 1960s, has come to seem fine. Linguist Adelle E. Goldberg has recently argued that speakers display a remarkable openness to new words, phrases and even grammatical forms, when there is no current way of communicating whatever it is those novel strings serve to express. My paper exegetes Goldberg’s findings to illuminate the question of poetic judgement. It proposes that there is a strong parallel between how people judge linguistic innovation in everyday speaking, and the way poets and critics judge innovative poetic diction: in both cases there is a premium on what cannot otherwise be said. The paper proceeds to deepen the analogies between these two modes of judgement. It starts by linking the lack of rules for determining the acceptability of new words and phrases in everyday speaking with the indifference to prior rules associated with aesthetic judgement in Kant’s third critique, and apparent in the appraisals of many a contemporary poetry critic. It turns to consider the claim that what motivates the judgements under consideration is a preference in the human conceptual system for distinct symbols to have mutually exclusive meanings. A fourth section concerns what Construction Grammar, the broad field of Goldberg’s intervention, has to reveal about the conditions under which new words and phrases can take on meaning in the first place. This too has something to suggest about why we judge certain poetic efforts poor, others landed. Full article