Search Results (9)

This study examines public policy advocacy by pediatricians and other health professionals in the hashtag community: #putkids1st. The study explores 4321 tweets that feature the hashtag, generated by 1231 unique users largely drawn from the American Association of Pediatricians and its members. The data are used to explore the structural dynamics of the hashtag community, the role of homophily, and to test a source-message framework to predict and recommendations to help improve engagement and retransmission of professional health advocacy messages. Full article

Hashtags have been an integral element of social media platforms over the years and are widely used by users to promote, organize and connect users. Despite the intensive use of hashtags, there is no basis for using congruous tags, which causes the creation of many unrelated contents in hashtag searches. The presence of mismatched content in the hashtag creates many problems for individuals and brands. Although several methods have been presented to solve the problem by recommending hashtags based on the users’ interest, the detection and analysis of the characteristics of these repetitive contents with irrelevant hashtags have rarely been addressed. To this end, we propose a novel hybrid deep learning hashtag incongruity detection by fusing visual and textual modality. We fine-tune BERT and ResNet50 pre-trained models to encode textual and visual information to encode textual and visual data simultaneously. We further attempt to show the capability of logo detection and face recognition in discriminating images. To extract faces, we introduce a pipeline that ranks faces based on the number of times they appear on Instagram accounts using face clustering. Moreover, we conduct our analysis and experiments on a dataset of Instagram posts that we collect from hashtags related to brands and celebrities. Unlike the existing works, we analyze these contents from both content and user perspectives and show a significant difference between data. In light of our results, we show that our multimodal model outperforms other models and the effectiveness of object detection in detecting mismatched information. Full article

In recent years, social media analysis is arousing great interest in various scientific fields, such as sociology, political science, linguistics, and computer science. Large amounts of data gathered from social media are widely analyzed for extracting useful information concerning people’s behaviors and interactions. In particular, they can be exploited to analyze the collective sentiment of people, understand the behavior of user groups during global events, monitor public opinion close to important events, identify the main topics in a public discussion, or detect the most frequent routes followed by social media users. As an example of the countless works in the state-of-the-art on social media analysis, this paper presents three significant applications in the field of opinion and pattern mining from social media data: (i) an automatic application for discovering user mobility patterns, (ii) a novel application for estimating the political polarization of public opinion, and (iii) an application for discovering interesting social media discussion topics through a hashtag recommendation system. Such applications clearly highlight the abundance and wealth of useful information in many application contexts of human life that can be extracted from social media posts. Full article

Social networks expand the communication tools of nature conservation. Nonetheless, to date there is hardly any scientific literature on nature conservation communication in social networks. For this reason, this paper examines 600 Facebook and Twitter posts of three German nature conservation organizations: Federal Agency for the Conservation of Nature (Bundesamt für Naturschutz, BfN), Naturschutzbund Deutschland e. V. (NABU), and World Wide Fund for Nature (WWF) Germany. Using the Mann–Whitney U method and Spearman’s rank correlation analysis, it reveals how post design affects communication success and provides respective recommendations for German conservation organizations. Communication success was divided into four indicators: reactions, comments, shares, and overall engagement as a synthesis of the three. On Facebook, the use of hashtags, images, and many characters (up to 1500) leads to higher success, whereas emojis and videos can reduce it. On Twitter, links, images, and longer posts promote user interactions. Emojis have a positive influence on comments and overall engagement, but a negative influence on reactions and shares. In addition, hashtags reduce overall engagement on Twitter. These results are discussed with reference to similar studies from other political fields in order to provide recommendations for conservation organizations. A validation and expansion of the presented results is recommended due to the growing relevance of digital nature conservation communication. Full article

Hashtags are considered important in various real-world applications, including tweet mining, query expansion, and sentiment analysis. Hence, recommending hashtags from tagged tweets has been considered significant by the research community. However, while many hashtag recommendation methods have been developed, finding the features from dictionary and thematic words has not yet been effectively achieved. Therefore, we developed an effective method to perform hashtag recommendations, using the proposed Sine Cosine Political Optimization-based Deep Residual Network (SC-Political ResNet) classifier. The developed SCPO is designed by integrating the Sine Cosine Algorithm (SCA) with the Political Optimizer (PO) algorithm. Employing the parametric features from both, optimization can enable the acquisition of the global best solution, by training the weights of classifier. The hybrid features acquired from the keyword set can effectively find the information of words associated with dictionary, thematic, and more relevant keywords. Extensive experiments are conducted on the Apple Twitter Sentiment and Twitter datasets. Our empirical results demonstrate that the proposed model can significantly outperform state-of-the-art methods in hashtag recommendation tasks. Full article

Hashtag recommendation suggests hashtags to users while they write microblogs in social media platforms. Although researchers have investigated various methods and factors that affect the performance of hashtag recommendations in Twitter and Sina Weibo, a systematic review of these methods is lacking. The objectives of this study are to present a comprehensive overview of research on hashtag recommendation for tweets and present insights from previous research papers. In this paper, we search for articles related to our research between 2010 and 2020 from CiteSeer, IEEE Xplore, Springer and ACM digital libraries. From the 61 articles included in this study, we notice that most of the research papers were focused on the textual content of tweets instead of other data. Furthermore, collaborative filtering methods are seldom used solely in hashtag recommendation. Taking this perspective, we present a taxonomy of hashtag recommendation based on the research methodologies that have been used. We provide a critical review of each of the classes in the taxonomy. We also discuss the challenges remaining in the field and outline future research directions in this area of study. Full article

Hashtag-based image descriptions are a popular approach for labeling images on social media platforms. In practice, images are often described by more than one hashtag. Due the rapid development of deep neural networks specialized in image embedding and classification, it is now possible to generate those descriptions automatically. In this paper we propose a novel Voting Deep Neural Network with Associative Rules Mining (VDNN-ARM) algorithm that can be used to solve multi-label hashtag recommendation problems. VDNN-ARM is a machine learning approach that utilizes an ensemble of deep neural networks to generate image features, which are then classified to potential hashtag sets. Proposed hashtags are then filtered by a voting schema. The remaining hashtags might be included in a final recommended hashtags dataset by application of associative rules mining, which explores dependencies in certain hashtag groups. Our approach is evaluated on a HARRISON benchmark dataset as a multi-label classification problem. The highest values of our evaluation parameters, including precision, recall, and accuracy, have been obtained for VDNN-ARM with a confidence threshold 0.95. VDNN-ARM outperforms state-of-the-art algorithms, including VGG-Object + VGG-Scene precision by 17.91% as well as ensemble–FFNN (intersection) recall by 32.33% and accuracy by 27.00%. Both the dataset and all source codes we implemented for this research are available for download, and our results can be reproduced. Full article

A hashtag is a type of metadata tag used on social networks, such as Twitter and other microblogging services. Hashtags indicate the core idea of a microblog post and can help people to search for specific themes or content. However, not everyone tags their posts themselves. Therefore, the task of hashtag recommendation has received significant attention in recent years. To solve the task, a key problem is how to effectively represent the text of a microblog post in a way that its representation can be utilized for hashtag recommendation. We study two major kinds of text representation methods for hashtag recommendation, including shallow textual features and deep textual features learned by deep neural models. Most existing work tries to use deep neural networks to learn microblog post representation based on the semantic combination of words. In this paper, we propose to adopt Tree-LSTM to improve the representation by combining the syntactic structure and the semantic information of words. We conduct extensive experiments on two real world datasets. The experimental results show that deep neural models generally perform better than traditional methods. Specially, Tree-LSTM achieves significantly better results on hashtag recommendation than standard LSTM, with a 30% increase in F1-score, which indicates that it is promising to utilize syntactic structure in the task of hashtag recommendation. Full article

Evidence continues to grow supporting the idea that restorative environments, green exercise, and nature-based activities positively impact human health. Nature-deficit disorder, a journalistic term proposed to describe the ill effects of people’s alienation from nature, is not yet formally recognized as a medical diagnosis. However, over the past decade, the phrase has been enthusiastically taken up by some segments of the lay public. Social media, such as Twitter, with its opportunities to gather “big data” related to public opinions, offers a medium for exploring the discourse and dissemination around nature-deficit disorder and other nature–health concepts. In this paper, we report our experience of collecting more than 175,000 tweets, applying sentiment analysis to measure positive, neutral or negative feelings, and preliminarily mapping the impact on dissemination. Sentiment analysis is currently used to investigate the repercussions of events in social networks, scrutinize opinions about products and services, and understand various aspects of the communication in Web-based communities. Based on a comparison of nature-deficit-disorder “hashtags” and more generic nature hashtags, we make recommendations for the better dissemination of public health messages through changes to the framing of messages. We show the potential of Twitter to aid in better understanding the impact of the natural environment on human health and wellbeing. Full article