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"Gold" is a promotional single by Marina Diamandis, released under her previous stage name 'Marina and the Diamonds'. Appearing on her third studio album, FROOT, it is the sixth track on the album, and was released promotionally as the sixth and final 'FROOT of the Month'. The song was written by Marina alone and produced by David Kosten.
"Gold" was represented as an orange in the 'Froot of the Month' campaign, and paired alongside Savages on Marina's website during the era. Marina wrote Gold out of frustration in a countryside hotel in Magdeburg, Germany, while on a day off from touring with Coldplay. Marina toured in Germany in September 2012.
Marina expressed the song's moral is to not "sell out" one's own identity to capitalism, regardless of monetary benefits. In an interview with We Need to Talk, she stated the industry pushed an image of pop stardom on her album Electra Heart and spoke of how frustrating working with a large team of pop hit writers could be when being pushed towards a certain sound appealing for a mass demographic.
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