Search results

A perusal of extant literature suggests asymmetric devotions in empirical research that overlooks unique social and industrial dynamics of married working women in highly competitive male-dominated industries. Drawing on the social role theory, the study addressed this asymmetry by proposing a multivariate regression model that examined performance drivers of married female real estate brokers, as mediated by organizational, cognitive and social influences.

The study employed a descriptive design. A structured electronic questionnaire was used to collect data from a sample of 256 married female brokers who are active on online messaging platforms. Snowball sampling was used to reach the research participants. Collected data were subjected to multivariate regression analysis.

The results infer that social influences were the most significant drivers of married female brokers in the real estate industry (r = 0.932, p < 0.05, F = 556.581). Significant interventions of diversity management, work-life balance, family support and access to economic opportunities were found.

In acknowledging the societal stereotype and culturally imposed burdens married women face in emerging economies, the study advanced theoretical, practical and policy initiatives for a more inclusive, supportive and learning-oriented work environment.

The novelty of the paper lies in its exposition of the unregulated real estate brokerage market in an emerging economy and the dynamic organizational, cognitive and societal influences of married female brokers.

The global imperative for sustainable infrastructure management has intensified the focus on facility retrofitting as a key strategy for reducing environmental impact and enhancing operational efficiency. However, the complex interplay of factors influencing stakeholders’ willingness to pay (WTP) for such interventions remains inadequately understood, impeding effective policy formulation and resource allocation. This study aims to examine the motivational factors influencing the adoption of green retrofits in Lagos, Nigeria.

This study used a stated preference discrete choice experiment conducted with 425 decision-makers of corporate facilities in Lagos, Nigeria. A multinomial logit model was used to compare retrofitting choice sets and a status quo option.

The study revealed that education level, reputation concerns, income, incentives and corporate social responsibility awareness significantly predicted WTP for basic heating ventilation air-conditioning, and lighting upgrades. Regulatory compliance, awareness, education, income and reputation emerged as key drivers for more comprehensive retrofits incorporating renewables.

The research findings, by revealing which motivators resonate strongest, offer an evidence-based roadmap that directs practitioners to look beyond price incentives and emphasize complementary non-price interventions integrated with policy. The study’s emphasis on the significance of noneconomic WTP drivers equips program administrators with actionable strategies to optimize the uptake of retrofits based on individuals’ motivational structures.

This is one of the very few studies that have investigated the motivational factors influencing the adoption of green facility retrofitting in emerging markets, focusing on Lagos, Nigeria.