VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Large Flock of Flamingos Flying Against Colorful Background at Lake Magadi
Video: Artistry of Nature › Nature officially becomes the lead character.
Gay couple kiss at wedding ceremony
Commitment and Community › Fly View Productions captured the wedding weekend of close family friend; the resulting shoot is a wonderfully candid, intimate photo album of this joyful life milestone—the marriage of two middle-aged men surrounded by their diverse, quirky, stylish community.
Mature Man Sitting in a Vintage Car Looking at the Camera
Culture as Wealth: A New Milestone › Culture as a new way to visualize financial milestones.
Young woman using the mobile phone at a street market
Back to Basics: Simplifying Digital Finance Visuals › Consumer demand for digital finance visuals is reshaping the financial landscape in Latin America. Brands can take advantage of this by incorporating diverse, real-life scenarios into their visual storytelling.
Headlamp Glow Camaraderie: Two Happy Athletes Engage in Post-Training Interaction
Video Scores With Sports Fans › Video now commands most attention on social media. Learn how to inspire more fan engagement through video.
Medium wide shot luchador posing with cheering fans in stadium
The Aesthetics of Fandom › Health and wellness brands often visualize hobbies and social gatherings as symbols of well-being—but they're still missing out on the range of emotion elicited by cultural fandom, a phenomenon and aesthetic which social media has helped shape.
See more creative trends
Senior woman without leg goes for a cold plunge
Golden Years, Iron Will › Nov 25, 2024 In the rugged terrain of Colorado's mountain towns, where weather patterns can be unpredictable, capturing authentic moments requires more than just technical skill—it demands adaptability and deep human connection. These elements all came together for Getty Images creator Nathan Bilow in this recent image and video series featuring Talie, a former mountain guide whose journey exemplifies the raw beauty of resilience and adaptation.
Content Spotlight
Video
Healthcare
Businesswoman showing the digital tablet to coworker on the office
Better Than Before: Pregnancy and Entrepreneurship in Latin America › Nov 21, 2024 How brands can help shift the stigma that pregnancy has in the realm of business by centering pregnant entrepreneurs.
AMER
Latin America
Diversity, Equity and Inclusion
Female instructor crouching while teaching yoga to expectant couple in exercise room
Visualising Pharma in Europe › Nov 20, 2024 There are three significant opportunities for pharma brands to leverage visual storytelling to build trust and engage with their audience effectively.
Healthcare
EMEA
Physical Fitness
Explore all topics

VisualGPS in the News

You should rethink using AI-generated images if you're in the trust-building business
You should rethink using AI-generated images if you're in the trust-building business ›

Getty Images released its latest VisualGPS report, "Building Trust in the Age of AI," which highlights perspectives from over 30,000 adults in 25 countries from 2022 to 2024 to provide insights into using AI‑generated content in marketing. The report overwhelmingly found that people yearn for "authentic content” with the definition of “authentic” varies from person to person.

Medium wide shot client looking at fabric samples in tailors workshop
Study: 66% of Aussie Men Believe Masculinity is Under Attack ›

This article highlights the latest VisualGPS research to highlight the complex shift in how people view masculinity in Australia and New Zealand and suggests that visual media needs to better reflect this changing landscape.

INSTAGRAM VS REALITY - HOW TRAVEL COMPANIES WIN OVER GEN Z CONSUMERS
Instagram vs Reality-How Travel Companies Can Win Over Gen Z Consumers ›

Jacqueline Bourke, Senior Director of Creative EMEA at Getty Images, breaks down VisualGPS data to highlight the impact of social media on travel content in the UK and how travel marketers need to adapt to the preferences of Gen Z travelers.