iPhone

Designed to be loved.

Get to know iPhone.

iPhone

Designed to be loved.

Apple Intelligence

AI‑opening possibilities.¹

Apple Intelligence

AI-opening possibilities.¹

Now that’s smart.

Our latest iPhone models are built for Apple Intelligence, the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.¹

Find just the right words.

Writing Tools can proofread your text and rewrite different versions until the tone is just right, and summarize selected text with a simple tap. They’re available nearly everywhere you write, including third-party apps.

Express yourself visually.

Make a Genmoji right in the keyboard to match any conversation. Want to create a rainbow cactus? You got it. Just provide a description to see a preview.

A new era for Siri.

Awareness of your personal context enables Siri to help you in ways that are unique to you. Can’t remember when your mom’s flight is arriving? Siri can help find what you’re looking for, without compromising your privacy.

Designed to protect your privacy at every step.

With Private Cloud Compute, Apple Intelligence can draw on larger, Apple‑designed server‑based models, running on Apple silicon, to handle more complex requests while protecting your privacy.
Cutting-Edge Cameras

Picture your best
photos and videos.

Cutting-Edge Cameras

Picture your best
photos and videos.

Stunning made simple.

The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color. Want to take the perfect shot in record time? Our latest models have Camera Control, giving you an easier way to quickly access camera tools.

Make movies like the movies.

iPhone records in HDR, so whether you use Action mode to steady really shaky scenes as you shoot or capture striking slo‑mo shots in 4K 120 fps Dolby Vision on iPhone 16 Pro — every frame looks incredible.

Keep on zoomin’.

With a wide range of focal lengths, iPhone gives you exceptional framing flexibility — from sharp close‑ups to sweeping Ultra Wide shots that let you capture more of a scene without stepping back.
Chip and Battery Life

Fast that lasts.

Chip and Battery Life

Fast that lasts.

Supersmart, superspeedy Apple silicon.

iPhone chips enhance everything you do. Our latest chips unlock Apple Intelligence, power advanced photo features like latest‑generation Photographic Styles, and enable AAA gaming.

Long-lasting battery life? 100%.

Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like watching up to 33 hours of video on iPhone 16 Pro Max.²

Made for 5G.

iPhone + 5G = a superfast experience.³ And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.

Power. Fully. Fast.

Snap on a MagSafe Charger.⁴ Or plug in a USB‑C Power Adapter. iPhone 15 and later have USB‑C, so you can charge your iPhone with the same cable as your Mac and iPad.⁵
Innovation

Beautiful and durable,
by design.

Innovation

Beautiful and durable, by design.

Second to none.

iPhone is known for its iconic design and premium materials — like iPhone 16 Pro, which is forged in titanium. On the brilliant display, Dynamic Island bubbles up important info so you don’t miss a beat.

Last phone standing.

iPhone has a Ceramic Shield material that’s tougher than any smartphone glass. Little spill? No biggie — iPhone also stands up to splashes from everyday liquids like water, coffee, and soda.⁶

Ease of use.

We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to come.
Environment

Recycle. Reuse. Repeat.

Environment

Recycle. Reuse. Repeat.

Innovation in conservation.

Our disassembly robots — Daisy, Dave, and Taz — recover crucial materials like gold, cobalt, tungsten, and rare earth elements from recycled iPhone devices, so they can be used to make new ones.

More recycled content? Naturally.

We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: Our latest models contain 95 percent recycled lithium in the battery cathode — a first for Apple.⁷

Apple Trade In.

When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit toward your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

Planet-worthy packaging.

For the first time, iPhone packaging is 100 percent fiber based.⁸ And there’s no plastic wrap in or around the box.

On track to carbon neutral.

Our stores, offices, and data centers are already carbon neutral. By 2030, Apple will be carbon neutral across our entire carbon footprint.
Privacy

Your data.

Just where
you want it.

Privacy

Your data.
Just where you want it.

Groundbreaking privacy protections.

Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.

Sign in safely.

The new Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords, and two‑factor authentication codes stored securely on your device or synced with iCloud Keychain.

Browse securely.

Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.

Share privately.

All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

Pay the Apple Pay way.

When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants, either.
Customize Your iPhone

Make it you.
Through and through.

Customize Your iPhone

Make it you.
Through and through.

Customization on Lock. Home. And beyond.

Swap out your Lock Screen controls for ones you use more often — you can even assign a control to the Action button. Tint your Home Screen icons and widgets or let iOS choose a color to match your wallpaper.

iPhone for all.

Built-in accessibility features help you do what you love in the ways that work best for you. For example, Eye Tracking lets you navigate iPhone with just your eyes, thanks to the power of on-device machine learning and the front-facing camera.
Peace of Mind

Helpful safety
features.

Just in case.

Peace of Mind

Helpful safety features.
Just in case.

Out of range. Not out of reach.

Unique safety features allow iPhone to connect to satellite frequencies — so you can send and receive messages via satellite, text emergency services, or get roadside assistance when you don’t have cell service or Wi‑Fi.⁹

Everyday reassurance.

With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.

Getting Started

Switching from Android to iPhone is simple.

Getting Started

Switching from Android
to iPhone is simple.

Transfer your data in a few easy steps.

Simply download the Move to iOS app on your Android phone to securely transfer the stuff you care about most to your iPhone — contacts, messages, WhatsApp content, photos, videos, email accounts, favorite apps, call history, and more.

Learn more about the
Move to iOS app

Continue your conversations with friends.

Messages lets you reply with a quick emoji, create Memoji, and pay a friend for pizza. RCS (Rich Communication Services) messaging brings richer media and delivery and read receipts for those who don’t use iMessage. And you can keep your conversations going on apps such as WhatsApp and WeChat.

Everything just works.

Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.

Help is just a call or chat away.

There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store, or use the Apple Support app. And the Tips app will help you get the most out of your iPhone over time.
Designed to Last

iPhone holds its value longer than other smartphones.

Designed to Last

iPhone holds its value longer
than other smartphones.

Last phone standing.

iPhone is built to withstand everyday wear and tear — and to resist spills and splashes.⁶ Our newest models feature the latest‑generation Ceramic Shield, which is two times tougher than any smartphone glass.

New now. And later.

Regular iOS updates keep your iPhone feeling new for years to come. Just turn on automatic updates, and your iPhone stays current with the latest features and security.

Extremely advanced chips.

Apple‑designed chips deliver exceptional performance you’ll notice in everything you do. They unlock Apple Intelligence, power advanced photo features like latest‑generation Photographic Styles, and enable AAA gaming. We also design the operating system, so everything works together in the most efficient way possible for great battery life.
Personalize Your iPhone

Make it you.
Through and through.

Personalize Your iPhone

Make it you.
Through and through.

Customize your Home Screen.

Rearrange and resize apps and widgets. Place them along the bottom for quicker reach, or off to the side to frame a favorite wallpaper. Tint your Home Screen icons and widgets — or let iOS suggest a color that complements your wallpaper.

Lock in your favorite controls.

Swap out your Lock Screen controls for ones you love to use more often, or assign a control to the Action button.

Control Center. Totally under control.

Customize how your controls are laid out, resize them, or build your own groups of controls so they’re always just a swipe away.
Apple Intelligence

AI‑opening possibilities.¹

Apple Intelligence

AI-opening possibilities.¹

Now that’s smart.

Our latest iPhone models are built for Apple Intelligence, the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.¹

Find just the right words.

Writing Tools can proofread your text and rewrite different versions until the tone is just right, and summarize selected text with a simple tap. They’re available nearly everywhere you write, including third-party apps.

Express yourself visually.

Make a Genmoji right in the keyboard to match any conversation. Want to create a rainbow cactus? You got it. Just provide a description to see a preview.

A new era for Siri.

Awareness of your personal context enables Siri to help you in ways that are unique to you. Can’t remember when your mom’s flight is arriving? Siri can help find what you’re looking for, without compromising your privacy.

Designed to protect your privacy at every step.

With Private Cloud Compute, Apple Intelligence can draw on larger, Apple‑designed server‑based models, running on Apple silicon, to handle more complex requests while protecting your privacy.
Privacy

Your data.

Just where
you want it.

Privacy

Your data.
Just where you want it.

Groundbreaking privacy protections.

Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.

Sign in safely.

The new Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords, and two‑factor authentication codes stored securely on your device or synced with iCloud Keychain.

Browse securely.

Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.

Share privately.

All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

Pay the Apple Pay way.

When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants, either.
Cutting-Edge Cameras

Picture your best
photos and videos.

Cutting-Edge Cameras

Picture your best
photos and videos.

Stunning made simple.

The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color. Want to take the perfect shot in record time? Our latest models have Camera Control, giving you an easier way to quickly access camera tools.

Make movies like the movies.

iPhone records in HDR, so whether you use Action mode to steady really shaky scenes as you shoot or capture striking slo‑mo shots in 4K 120 fps Dolby Vision on iPhone 16 Pro — every frame looks incredible.

Keep on zoomin’.

With a wide range of focal lengths, iPhone gives you exceptional framing flexibility — from sharp close‑ups to sweeping Ultra Wide shots that let you capture more of a scene without stepping back.
Environment

Recycle. Reuse. Repeat.

Environment

Recycle. Reuse. Repeat.

Innovation in conservation.

Our disassembly robots — Daisy, Dave, and Taz — recover crucial materials like gold, cobalt, tungsten, and rare earth elements from recycled iPhone devices, so they can be used to make new ones.

More recycled content? Naturally.

We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: Our latest models contain 95 percent recycled lithium in the battery cathode — a first for Apple.⁷

Apple Trade In.

When you’re ready to buy a new iPhone, you can trade in your current Android phone and apply any credit toward your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

Planet-worthy packaging.

For the first time, iPhone packaging is 100 percent fiber based.⁸ And there’s no plastic wrap in or around the box.

On track to carbon neutral.

Our stores, offices, and data centers are already carbon neutral. By 2030, Apple will be carbon neutral across our entire carbon footprint.
Peace of Mind

Helpful safety
features.

Just in case.

Peace of Mind

Helpful safety features.
Just in case.

Out of range. Not out of reach.

Unique safety features allow iPhone to connect to satellite frequencies — so you can send and receive messages via satellite, text emergency services, or get roadside assistance when you don’t have cell service or Wi‑Fi.⁹

Everyday reassurance.

With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.

Switch to iPhone.

Explore the lineup.

Compare all models

iPhone

Designed to be loved.

New
iPhone 16 Pro

Available in Desert Titanium, Natural Titanium, Black Titanium, and White Titanium

The ultimate iPhone.

**

Learn more Buy
Apple Intelligence¹

A18 Pro chip with 6-core GPU

Camera Control
- Pro camera system
- Our most advanced 48MP Fusion camera
- 5x Telephoto camera
- 48MP Ultra Wide camera
Up to 33 hours video playback²
New
iPhone 16

Available in Ultramarine, Teal, Pink, White, and Black

A total powerhouse.

**

Learn more Buy
Apple Intelligence¹

A18 chip with 5-core GPU

Camera Control
- Advanced dual-camera system
- 48MP Fusion camera
- 2x Telephoto
- 12MP Ultra Wide camera
Up to 27 hours video playback²
iPhone 15

Available in Pink, Yellow, Green, Blue, and Black

As amazing as ever.

**

Learn more Buy
Apple Intelligence not applicable

A16 Bionic chip with 5-core GPU

Camera Control not applicable
- Dual-camera system
- 48MP Main camera
- 2x Telephoto
- 12MP Ultra Wide camera
Up to 26 hours video playback²
iPhone 14

Available in Blue, Purple, Yellow, Midnight, Starlight, and (PRODUCT)RED

All kinds of awesome.

**

Learn more Buy
Apple Intelligence not applicable

A15 Bionic chip with 5-core GPU

Camera Control not applicable
- Dual-camera system
- 12MP Main camera
- Telephoto camera not applicable
- 12MP Ultra Wide camera
Up to 26 hours video playback²
iPhone SE

Available in Midnight, Starlight, and (PRODUCT)RED

Serious power. Serious value.

**

Learn more Buy
Apple Intelligence not applicable

A15 Bionic chip with 4-core GPU

Camera Control not applicable
- Single-camera system
- 12MP Main camera
- Telephoto camera not applicable
- Ultra Wide camera not applicable
Up to 15 hours video playback¹⁰

Take a closer look at
our latest models.

Why Apple is the best
place to buy iPhone.

Shop iPhone

Save with Apple Trade In.Trade in your Android phone for credit.

Get credit toward iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher.*With Apple Trade In, you can get credit toward a new iPhone when you trade in your Android phone.

Apple Trade In

Trade in your eligible deviceAndroid phone for credit.

Just add a trade‑in when you choose a new product. Once your Android phone or eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out with Apple Card Monthly Installments and we’ll apply the credit instantly. Terms apply.

Learn more about Apple Trade In
Pay over time, interest-free.

When you choose to check out with Apple Card Monthly Installments.¹¹

Ways to Buy

Apple Card Monthly Installments.

Pay for your new iPhone over time, interest‑free with Apple Card.¹¹ Simply choose to check out with Apple Card Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply.

Learn more about Apple Card Monthly Installments
Apple. Your one-stop shop for incredible carrier deals.

Get up to $830-$1000 in credit on a new iPhone with AT&T, Boost Mobile, T‑Mobile, or Verizon. Trade‑in may be required.¹²
Get flexible delivery and easy pickup.

Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.

Delivery & Pickup

Flexible delivery and pickup options.

Get your new Apple products quickly and easily with 2‑hour delivery from an Apple Store, free next‑day delivery, or convenient Apple pickup options.

Learn more, delivery and pickup options
Shop live with a Specialist.

Let us guide you live over video and answer all of your questions.

Guided Video Shopping

Shop live with a Specialist.

We can help you choose the product you need while guiding you through the online Apple Store. You won’t appear on camera. Available 7 a.m.‑7 p.m. PT.

Shop together with a Specialist
Meet your new iPhone with Personal Setup.

Jump into online sessions with a Specialist to set up your iPhone and discover new features.

Personal Setup

Jump into online, one‑on‑one sessions.

When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup, or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.

Learn more about your new iPhone
Explore a shopping experience designed around you.

Use the Apple Store app to get a more personal way to shop.

Apple Store App

Shop in the Apple Store app, tailored specifically for you.

Get personalized product recommendations, compare models, access your Saved Items, and track your orders. Plus, opt in today to get updates on new products, promotions, flexible payment options, and store events.

Scan the QR code to get started.

Download the Apple Store app

Get to know iPhone.

Apple Intelligence

AI‑opening possibilities.¹

Apple Intelligence

AI-opening possibilities.¹

Now that’s smart.

Our latest iPhone models are built for Apple Intelligence, the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.¹

Find just the right words.

Writing Tools can proofread your text and rewrite different versions until the tone is just right, and summarize selected text with a simple tap. They’re available nearly everywhere you write, including third-party apps.

Express yourself visually.

Make a Genmoji right in the keyboard to match any conversation. Want to create a rainbow cactus? You got it. Just provide a description to see a preview.

A new era for Siri.

Awareness of your personal context enables Siri to help you in ways that are unique to you. Can’t remember when your mom’s flight is arriving? Siri can help find what you’re looking for, without compromising your privacy.

Designed to protect your privacy at every step.

With Private Cloud Compute, Apple Intelligence can draw on larger, Apple‑designed server‑based models, running on Apple silicon, to handle more complex requests while protecting your privacy.
Cutting-Edge Cameras

Picture your best
photos and videos.

Cutting-Edge Cameras

Picture your best
photos and videos.

Stunning made simple.

The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color. Want to take the perfect shot in record time? Our latest models have Camera Control, giving you an easier way to quickly access camera tools.

Make movies like the movies.

iPhone records in HDR, so whether you use Action mode to steady really shaky scenes as you shoot or capture striking slo‑mo shots in 4K 120 fps Dolby Vision on iPhone 16 Pro — every frame looks incredible.

Keep on zoomin’.

With a wide range of focal lengths, iPhone gives you exceptional framing flexibility — from sharp close‑ups to sweeping Ultra Wide shots that let you capture more of a scene without stepping back.
Chip and Battery Life

Fast that lasts.

Chip and Battery Life

Fast that lasts.

Supersmart, superspeedy Apple silicon.

iPhone chips enhance everything you do. Our latest chips unlock Apple Intelligence, power advanced photo features like latest‑generation Photographic Styles, and enable AAA gaming.

Long-lasting battery life? 100%.

Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like watching up to 33 hours of video on iPhone 16 Pro Max.²

Made for 5G.

iPhone + 5G = a superfast experience.³ And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.

Power. Fully. Fast.

Snap on a MagSafe Charger.⁴ Or plug in a USB‑C Power Adapter. iPhone 15 and later have USB‑C, so you can charge your iPhone with the same cable as your Mac and iPad.⁵
Innovation

Beautiful and durable,
by design.

Innovation

Beautiful and durable, by design.

Second to none.

iPhone is known for its iconic design and premium materials — like iPhone 16 Pro, which is forged in titanium. On the brilliant display, Dynamic Island bubbles up important info so you don’t miss a beat.

Last phone standing.

iPhone has a Ceramic Shield material that’s tougher than any smartphone glass. Little spill? No biggie — iPhone also stands up to splashes from everyday liquids like water, coffee, and soda.⁶

Ease of use.

We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to come.
Environment

Recycle. Reuse. Repeat.

Environment

Recycle. Reuse. Repeat.

Innovation in conservation.

Our disassembly robots — Daisy, Dave, and Taz — recover crucial materials like gold, cobalt, tungsten, and rare earth elements from recycled iPhone devices, so they can be used to make new ones.

More recycled content? Naturally.

We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: Our latest models contain 95 percent recycled lithium in the battery cathode — a first for Apple.⁷

Apple Trade In.

When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit toward your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

Planet-worthy packaging.

For the first time, iPhone packaging is 100 percent fiber based.⁸ And there’s no plastic wrap in or around the box.

On track to carbon neutral.

Our stores, offices, and data centers are already carbon neutral. By 2030, Apple will be carbon neutral across our entire carbon footprint.
Privacy

Your data.

Just where
you want it.

Privacy

Your data.
Just where you want it.

Groundbreaking privacy protections.

Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.

Sign in safely.

The new Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords, and two‑factor authentication codes stored securely on your device or synced with iCloud Keychain.

Browse securely.

Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.

Share privately.

All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

Pay the Apple Pay way.

When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants, either.
Customize Your iPhone

Make it you.
Through and through.

Customize Your iPhone

Make it you.
Through and through.

Customization on Lock. Home. And beyond.

Swap out your Lock Screen controls for ones you use more often — you can even assign a control to the Action button. Tint your Home Screen icons and widgets or let iOS choose a color to match your wallpaper.

iPhone for all.

Built-in accessibility features help you do what you love in the ways that work best for you. For example, Eye Tracking lets you navigate iPhone with just your eyes, thanks to the power of on-device machine learning and the front-facing camera.
Peace of Mind

Helpful safety
features.

Just in case.

Peace of Mind

Helpful safety features.
Just in case.

Out of range. Not out of reach.

Unique safety features allow iPhone to connect to satellite frequencies — so you can send and receive messages via satellite, text emergency services, or get roadside assistance when you don’t have cell service or Wi‑Fi.⁹

Everyday reassurance.

With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.

iPhone essentials.

All iPhone accessories

MagSafe

Snap on a magnetic case, wallet, or both.
And get faster, more efficient wireless charging.
Shop MagSafe accessories
AirTag

Attach one to your keys. Put another in your backpack.
If they’re misplaced, just use the Find My app.
Buy

Significant others.

With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages right from your Mac. You can even copy images, video, or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.
Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.¹³ To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.
Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control for you to provide the best listening experience across different environments and interactions throughout the day.

iPhone

Get to know iPhone.

iPhone

Switch to iPhone.

You have an Android phone.
But want an iPhone.
See how easy it is to switch.

Explore the lineup.

iPhone

New
iPhone 16 Pro

New
iPhone 16

iPhone 15

iPhone 14

iPhone SE

Take a closer look at
our latest models.

A Guided Tour of
iPhone 16 & iPhone 16 Pro

Why Apple is the best
place to buy iPhone.

Save with Apple Trade In.Trade in your Android phone for credit.

Pay over time, interest-free.

Apple. Your one-stop shop for incredible carrier deals.

Get flexible delivery and easy pickup.

Shop live with a Specialist.

Meet your new iPhone with Personal Setup.

Explore a shopping experience designed around you.

Get to know iPhone.

iPhone essentials.

MagSafe

AirTag

Significant others.

iPhone

Apple Intelligence

AI-opening possibilities.1

Now that’s smart.

Find just the right words.

Express yourself visually.

A new era for Siri.

Designed to protect your privacy at every step.

Cutting-Edge Cameras

Picture your bestphotos and videos.

Stunning made simple.

Make movies like the movies.

Keep on zoomin’.

Chip and Battery Life

Fast that lasts.

Supersmart, superspeedy Apple silicon.

Long-lasting battery life? 100%.

Made for 5G.

Power. Fully. Fast.

Innovation

Beautiful and durable, by design.

Second to none.

Last phone standing.

Ease of use.

Environment

Recycle. Reuse. Repeat.

Innovation in conservation.

More recycled content? Naturally.

Apple Trade In.

Planet-worthy packaging.

On track to carbon neutral.

Privacy

Your data. Just where you want it.

Groundbreaking privacy protections.

Sign in safely.

Browse securely.

Share privately.

Pay the Apple Pay way.

Customize Your iPhone

Make it you. Through and through.

Customization on Lock. Home. And beyond.

iPhone for all.

Peace of Mind

Helpful safety features. Just in case.

Out of range. Not out of reach.

Everyday reassurance.

Getting Started

Switching from Android to iPhone is simple.

Transfer your data in a few easy steps.

Continue your conversations with friends.

Everything just works.

Help is just a call or chat away.

Designed to Last

iPhone holds its value longer than other smartphones.

Last phone standing.

New now. And later.

Extremely advanced chips.

Personalize Your iPhone

Make it you. Through and through.

Customize your Home Screen.

Lock in your favorite controls.

Control Center. Totally under control.

Apple Intelligence

AI-opening possibilities.1

Now that’s smart.

Find just the right words.

Express yourself visually.

A new era for Siri.

Designed to protect your privacy at every step.

Privacy

Your data. Just where you want it.

Groundbreaking privacy protections.

Sign in safely.

Browse securely.

Share privately.

Pay the Apple Pay way.

Cutting-Edge Cameras

Picture your bestphotos and videos.

Stunning made simple.

Make movies like the movies.

Keep on zoomin’.

AI-opening possibilities.¹

Picture your best
photos and videos.

Your data.
Just where you want it.

Make it you.
Through and through.

Helpful safety features.
Just in case.

Switching from Android
to iPhone is simple.

iPhone holds its value longer
than other smartphones.

Make it you.
Through and through.

AI-opening possibilities.¹

Your data.
Just where you want it.

Picture your best
photos and videos.

Helpful safety features.
Just in case.

You have an Android phone.
But want an iPhone.
See how easy it is to switch.

New
iPhone 16 Pro

New
iPhone 16

A Guided Tour of
iPhone 16 & iPhone 16 Pro

AI-opening possibilities.¹

Picture your best
photos and videos.