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Seems Atlantic, Stax , and Motown were all working on the same receipt, Jazz musicians, Blues or pop song writers, and a Gospel singer. Gospel music was still relatively new and barely had time to produce its second generation of singers and singing groups. Where previously promoters would travel the south looking for the next big thing in black talent, soul producers were finding these singers in the city streets as street corner do-wop, a capella groups or in store front churches and revivals.
I think there was a distinct shift from about 55-65 away from groups like the platters and The Coaster to Wilson Picket, Otis Redding and single artist. A lot had to do with shifting age of African Americans due to the start of the baby Boom. By about 1965 the average African American was maybe 25 (don’t quote me on this) But there was a seldom talked about music scene called “beach music” That I think lit the fire under the soul.
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