Concept used by David Armano, in Business Week at http://www.businessweek.com/innovate/content/apr2007/id20070409_372598.htm

Summary

"* Participating in conversations is not about crowdsourcing, it's about crowdmanaging

• Marketing is about facilitation, not about communication

• We designers should stop talking and start designing conversations. We should convert from marketers and information architects to conversation architects. Information is a one-way street, conversation isn't.

• Why is Twitter so hyped? Why all the fuss? I believe it's because Twitter has evolved from a simple service that initially allowed users to express mundane thoughts into a robust "conversation ecosystem."

(http://i-wisdom.typepad.com/iwisdom/2007/04/its_the_convers.html)

More Information

Check the related concepts:

1. Pull Economy
2. Intention Economy
3. Attention Economy