Shopping Experience
We want shopping for our products to be as easy as enjoying them. Find out how you can shop online, experience the Apple Store app, and find an Apple Store or a reseller store near you.
Shop Apple.com
Enabling Cookies
A cookie is a small file created by a website to store information. Click here to learn more about cookies.
Apple recommends that you enable cookies in your browser to allow you to add items to your bag and complete the online checkout process. You can change your cookies preferences so that your browser doesn't accept cookies or accepts them only from limited sources. Information regarding your personal information can be viewed at apple.com/legal/privacy. Apple cannot gain access to other information on your computer. If you'd like to place an order on apple.com without enabling cookies, please call 1‑800‑MY‑APPLE (1-800-692-7753).
Review the basic instructions (Opens in a new window) to enable cookies in Safari. If you use another browser, refer to the Help section of your browser for more information.
Saving Items for Later
You can save items you’re interested in by tapping the “Save for later” link, the bookmark icon next to the item you’re viewing, or save an item directly from Bag. Once you’ve saved an item, you’ll be able to create a customized list, which can be easily shared with friends and family. You’ll also be able to share your list with a Specialist at the Apple Store who can seamlessly meet you where you are in your shopping journey. Items you’ve saved and lists you’ve created can be found in Your Saves, located in Account. Your Saves can be accessed anytime during your shopping experience, online or at the Apple Store.
If you’ve identified your perfect fit for a wearable or have started the process of customizing a product, this progress will be saved as well, allowing you to pick up where you left off and either complete your customization or purchase your item.
Checking Out
Need help placing your order? Follow these steps to purchase items you've put in your bag.
Review your bag
Once you're ready to order, click the Bag link in the upper right of any page on the Apple Online Store to view your bag. From here, you can change the quantity you want to purchase, view product details, select an item for pick up, or view shipping estimates.
If there are other items you want to purchase, click the Continue Shopping button. If you're ready to place your order, click the Check Out Now button.Sign in or continue as a guest
If you already have an Apple Account, sign in using your existing Apple Account and password.
If you are a new user, you can create an account by entering in your email address or checkout as a guest.
If you have questions about your Apple Account, password, or account, visit the Your Account section of online Help.Enter shipping and billing information
Unless you are picking your items up in an Apple Store, your items will be shipped to the shipping address on the order.
For more information about shipping and billing information, visit the Payment & Pricing and Shipping & Pickup sections of online Help.Select a payment method
To find out what Payment methods are accepted on apple.com, or to redeem a promotional code, visit the Payment & Pricing section of online Help. Make sure that you include the appropriate security code for a credit or debit card.Complete checkout
Review your personal and order information to ensure it's accurate, and then click the Place Order Now button.
After you place your order, we'll take you to a Thank You page that contains a summary of your order, including your Order Number.
We'll also send you an Order Acknowledgment email once your order is received. You'll receive a Shipment Notification email as each of your items ship.
If you have a pickup item, you'll receive a Pickup Notification email once your item is ready at the Apple Store.
The Thank You page and order emails contain links to online Order Status. Log in with your Apple Account and password to check order status, view pickup information, cancel items, return items, change your order, track a shipment, print an invoice, and more.
Signing Out
How do I sign out?
Simply quitting your browser application completely will log you out. Unlike many ecommerce websites, apple.com does not keep customers signed in once the browser is closed.
Experience the Apple Store app
Take the Apple shopping experience with you. The Apple Store app is the fastest way to purchase standard-configured Mac, iPad, Apple Watch, and iPhone products and accessories from your mobile device. You can even replace your current iPhone with a newer version.
Stay connected with your favorite Apple Retail Store anytime, anywhere. Find directions to a nearby Apple Store, reserve a new iPhone for pick up, make a Genius Bar reservation, and more.
To shop on the Apple Store app, visit the App Store from your iPad or iPhone. Search for Apple Store and download the application to your device. Need to customize your Mac, personalize your iPad, or add iPhone to an existing account? Feel free to shop apple.com, visit an Apple Retail Store, or call 1‑800‑MY‑APPLE (1-800-692-7753).
Online Technical Support
Apple has designed the Apple Store app to be simple to use. However, there may be times when you need some help.
The Apple Store Support site contains a wealth of information to help you with Apps, including installation instructions, system requirements, troubleshooting tips, and customer discussion forums 24 hours a day, 7 days a week.
Find an Apple Retail or Reseller Store
Apple's products are sold through authorized resellers and our own Apple Stores. Find an Apple Authorized Reseller or an Apple Retail Store near you.
Apple Retail Stores
Come experience at an Apple Retail Store (Opens in a new window) location near you. You'll find an inviting atmosphere and plenty of staff on hand to answer your questions.
Apple Resellers
Thousands of Apple Authorized Resellers (Opens in a new window) can help you discover the product that's right for you.